Uploaded byAmit Ranjan
SlideShare for OzonAction
The document discusses how OzonAction can utilize SlideShare, the largest presentation sharing community, to enhance visibility for non-profits. It emphasizes the platform's various uses beyond presentations and provides strategies for non-profits to leverage it for content sharing, discovery, and engagement. The content includes examples of user segments, government usage, and best practices for maximizing SlideShare's potential.
More Related Content
Similar to SlideShare for OzonAction
SlideShare for OzonAction
- 1.
- 2. Presentation Flow SlideShare: Presentation Sharing Community Beyond Presentations: Documents, webinars, videos SlideShare for Non Profits How OzonAction can utilise SlideShare
- 3. SlideShare World’s largestcommunity for presentation sharing….. We also invented this space!
- 4. Social content sharingsite for photos for video for presentations
- 5. Headquartered in SanFrancisco, with office in New Delhi 30 MN visitors every month Content in 65 languages, users from 175 countries World’s largest collection of presentations online or offline
- 6. Cartoons Paintings HumorLove Songs Talk slides Advocacy Sermons Standalone presentations Activism Academic Lessons Movie reviews Mother’s day cards What people use SlideShare for?
- 7. Four largest usersegments…. Education Business Technology Non Profits
- 8. Choose from 8types of accounts… Default Company AD / PR / Mkt Agency University / School Event Organiser Presentation Design Firm Non Profit / Gov Professional Speaker Default
- 9. Select account onsign up (or later)…
- 10. SlideShare - World’stop 10 E learning Tools Centre for Learning & Performance Technologies (www.c4lpt.co.uk)
- 11. 300 million users60 million users 8 million users
- 12. SlideShare is arguablythe most popular app on LinkedIn
- 13.
- 14.
- 15. On SlideShare, youcan share… Presentations (2006) Documents (2007) SlideCasts (2008) Presentations with audio (webinars) Videos (2010)
- 16. Why beyond presentations?The community asked for it Powerpoint is static lacks same emotional connect as rich media
- 17. A single placefor aggregating… Presentations Publicity Materials Case Studies White Papers Videos Webinar
- 18. SlideShare For NonProfits
- 19. Non profits areabout open sharing SlideShare synonymous with sharing Non profits generate research / thought, then disseminate SlideShare fits in neatly Content type fits in well Presentations, documents, white papers, research articles Share both on your site & SlideShare SlideShare gets 10X views Second degree sharing from Slideshare Viral sharing to other social platforms like Facebook, Twitter, LinkedIn, blogs, websites etc Search traffic contribution drives discovery Non profits want discovery for specific keywords, use in titles, tags How can Non Profits use the SlideShare Platform?
- 20. Non Profit UserSegments Central Governments Provincial Governments Non Profits / NGOs United Nations Agencies Research Organisations / Thinktanks Also Events / Contests / Campaigns generate lots of interest
- 21. The White Houseuses SlideShare!
- 22.
- 23.
- 24.
- 25. Provincial / LocalGovt Usage (US)…
- 26. Provincial / LocalGovt Usage (US)…
- 27.
- 28.
- 29. Pew Internet isa relevant example for search traffic. It is one of top research organizations in US, releases all research to public. SlideShare shows up 6 th for search for Pew Internet
- 30.
- 31. Some UN Agenciessharing on SlideShare
- 32. ‘ Earth Hour’user generated content Saudi Arabia New York Indonesia Finland Alaska Malaysia India Hungary Netherlands Romania Argentina New Zealand
- 33. Group on SlideShare:Earth Day
- 34. Global Blog ActionDay: Climate Change
- 35. Some Environment Agenciesusing SlideShare… Taiwan Environmental Information Association, Taiwan Resource Renewal Institute , San Francisco Environmental Defense Fund Innovation Exchange, Washington World Resources Institute (WRI) The Renewable Energy and Energy Efficiency Partnership, Vienna Center for Neighborhood Technology, Chicago C3: Communicating Climate Change Project Global Water Partnership, Stockholm, Sweden Environment Protection Agency (EPA), US Govt
- 36.
- 37. Social Media BestPractises for Non Profits…
- 38.
- 39. SlideShare.net/Channels A Channelis a social microsite for your content & branding within the SlideShare community
- 40. Free for NonProfits Remove advertising Customize look & feel to match your website Metrics dashboard Other features are coming! Set up a Custom Channel
- 41. Upload all yourcontent to SlideShare Create new content or repurpose archived content Presentations Webinars Case Studies White Papers Brochures Videos
- 42. Spread the Word…Post links to Twitter, Facebook, Google Buzz or Delicious Email your friends Embed in blogs Get the ball rolling
- 43. Help your contentgo viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
- 44. Rank high foryour keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a topic Go where users are researching solutions to their problems!
- 45. Leverage LinkedIn… UseSlideShare to showcase your content on LinkedIn LinkedIn has key decision makers
- 46. Connect with Influencers…Engage with the SlideShare community Favorite and comment on other’s content Subscribe to other people. They may subscribe to you, driving views If your content gets a lot of views & favorites, it could be featured on the homepage, driving more traffic
- 47.
- 48. Contests create newand compelling content…
- 49. Thanks Slidesavailable on SlideShare (www.slideshare.net/amitranjan)
Editor's Notes
- #5 So that’s the concept. So why is this cool, and why is this a good business? Web 2.0 has revolutionized personal media sharing, making it simple, viral and organ ized around social networks. But sharing of office documents is still stuck in the dark ages! PowerPoint files are a ubiquitous publishing format that are difficult to share : the file sizes are huge, and you need an expensive application to view them. But PowerPoint is the most commonly available mass-market software for producing multimedia content. It lets you take words and pictures, and string them together into a multimedia object that tells a story. And the content is often perfect for the short-attention span of web consumers : quick, entertaining, approachable chunks of images, text, and sound that can be consumed rapidly. So we think that there will be a massive rush to share office documents on the web, just as there was for sharing photos and video. We think that PowerPoint files are the sweet spot of web document sharing. And we are the currently the dominant place to share powerpoint on the web, so we are well positioned to own a large chunk of this market as it expands.
- #9 12/04/09