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The document outlines best practices for social media management, emphasizing the importance of a consistent posting schedule and engaging content tailored to the target audience. Key strategies include utilizing visuals, responding quickly, and optimizing posts with hashtags and metadata. Additionally, it encourages sharing authentic insights and original content to foster engagement.
Introduction to best practices for social media engagement presented by David Lee King from the Topeka & Shawnee County Public Library.
Focuses on consistent posting, scheduling posts, best times of day to post, targeting audience, front loading content, keeping it fresh, and quick responses.
Discusses techniques for improving engagement, including boosted posts, use of photos/videos, hashtags, friending, and being on-target.
Advice on utilizing Twitter and the 80/20 rule, being approachable, visual content, and engaging with audience insights.
Emphasizes importance of consistency, using metadata and effective titles, maximizing impact in the first 15 seconds of video.
Reiterates the significance of engaging content, proper hashtags, profile links, and strategies for taking better photos.
Highlights the importance of being authentic, sharing insider info, telling your story, and engaging with the audience.
Instructions for effective use of Pinterest, including how to utilize the 'Pin it' button, adding links, engaging, and creating original content.
Final thank you message from David Lee King, encouraging further engagement through his website.