The SlideShare Handbook

HANDBOOK
SLIDESHARE
The
The Content Edition
How to write, design,
and market powerful content
through SlideShare
By: Big Fish Presentations

TABLE OF CONTENTS
What is this, and who are we?
Well, to start, let’s introduce ourselves.
We’re Big Fish Presentations, or Big Fish for short, and we’re a creative
agency located in Baton Rouge, Louisiana. We do a handful of things
each day, but our specialty has always been presentations.
We started off doing presentations for local companies and family
members, but, as we grew, we became a full-service production house,
working with clients such as Verizon, Paramount Pictures, NASA, Alpine
Electronics, and much more.
See; over the years we have consistently grown in size and experience,
but presentations have remained our expertise. So, because of this,
we’ve learned a few things about presenting ideas and presentations
in general.
And that’s the point of these eBooks: to share with you our best
practices, tips, and advice we’ve learned about presentations over
the years.
All of our advice will be centered on our favorite platform, SlideShare,
so we’ll being going in-depth about the benefits and importance of it.
Don’t know what SlideShare is? It’s okay – we’ll explain.
On top of this, we’ve aggregated all the resources we use and even
asked our friends and colleagues for their thoughts and advice.
So here you go – everything we’ve learned over the years,
all the resources we use to do what we do, and solid
advice from people we admire.
Enjoy!
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CREATING GREAT CONTENT
Tara Hunt
Etienne Garbugli
Popular Topics
Writing Great Content
Our Example
Our Process
Common Challenges
How SlideShare Worked for Us
CASE STUDIES
WHY SLIDESHARE?

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SlideShare®
1
Ushering in a revolutionary way to share powerful,
visual content, SlideShare has quickly grown to
60 million unique visitors per month, dubbing
it “the world’s largest community for sharing
presentations and other professional content.”
We think of SlideShare as a world stage – a platform
that’s up for grabs to anyone who’s ready to deliver.
That’s why we want to help.
Intuitive, built-in functions have turned SlideShare into a
powerful marketing platform that allows users to generate
leads by giving them the ability to embed, share, and
even download SlideShares. Its integration with LinkedIn
makes it the perfect way for the brightest minds to
swap knowledge, network with other professionals, and
participate in the trending topics of today.
This means that the typical, boring professional
content and presentations are no longer limited
to crappy PowerPoints.
And neither are you.
INTRODUCTION

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Building credibility is a matter of
publishing consistently valuable
content + exposure.
We’ve been using SlideShare for a while now, and it’s served us pretty
well. It’s a platform to not only host our content, but it’s also garnered
us a large following and allowed us to connect with clients such as
Mastercard, Forbes, and ESPN.
5
SlideShare has been hailed the “Quiet
Giant” of content marketing and it’s
easy to see why.
• One of the top 150 sites on the web
• 6 Million visitors per month
• 3 Billion slides viewed per month
• 1,140 slides viewed per second
• Produce original content for your niche
• Share the advice of established experts
• Be consistent and people will come back for more
• Publish content in simple, easy-to-consume packages
So why aren’t you using it? Well,
here are all the reasons we started
using SlideShare, and why we still
use it to this day.
How SlideShare Worked For Us
Brand Awareness
Credibility

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The beauty of SlideShare’s content-
publishing platform is that it’s not limited
to presentations. Video has the ability
to tell stories and deliver content in
interactive, engaging ways.
There are several ways to combine
SlideShare with your blog:
Increase Blog
Following
SlideShare is often used as a way to
comment on the recent events and
topics.
The community on SlideShare is almost
exclusively industry professionals. Use
this network to build relationships
with them.
• Keep up with the trends
• Create timeless content as a commentary on
current social issues
• People are seeking truth, so don’t be afraid to tell it like it is.
• Create branded motion graphic videos
• Keep your videos between one and three minutes long
• Link to your blog in your SlideShare profile
• Pull content from your long-form blog and link to
the post on the last slide
• Create great content and potentially get featured
on the SlideShare Blog
• Publish content in simple, easy-to-consume packages
• Comment on other user’s SlideShares
• Follow inspiring brands
• Feature other SlideShares on your blog or social
platforms and tag them
Industry News
& Trending Topics
Leverage Video
Networking

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Not a designer? No problem. Short on time?
Look, there’s something for everyone.
7 Challenges of SlideShare & How to Overcome Them
Simple presentation tools, such as Haiku Deck and Canva,
allow even the most technically incompetent among us to
create beautiful slides. While SlideShare is content-focused,
it’s nice to publish valuable material that’s also beautiful.
Take advantage of simple presentation tools.
Even without SlideShare, creating your presentation
can be as nerve-racking as actually presenting it.
Luckily, this is something understood by many, so
there are resources out there to calm the anxieties
that come with this.
We are inherently scared of the unknown. In this
case, SlideShare is the unknown. We understand it
can be intimidating, but there’s no reason to avoid
it all together.
You have questions, we have answers.
I DON’T HAVE TIME1
To quote Tim Ferriss, “A lack of time is a lack of priorities.”
To remedy this, create an editorial calendar that lays out
what content should be published and when. This type of
structure will help you prioritize your time and generate
consistent content.
Create an editorial calendar.
I’M NOT A DESIGNER2
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Throughout history, we see explosive growth and
innovation when information is freely shared. Though
tempting to keep our secrets safe, we can truly achieve
new heights by standing on the shoulders of giants.
Marketing your SlideShares does not depend on complex
algorithms or psychology. Pay attention to your industry,
current events, and trending topics. These stories are the
foundation of your marketable content.
The more you give, the more you get.
Sharing promotes innovation.
I DON’T HAVE A TOPIC
I DON’T HAVE GOOD CONTENT
I DON’T KNOW THE ROI
I DON’T KNOW HOW TO MARKET MY SLIDESHARE
I DON’T WANT TO REVEAL MY INDUSTRY SECRETS
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Create an idea master-list either on your phone or in your
favorite moleskin where you can jot down ideas with no
judgment or mental filtering. You might be surprised at
how many ideas you have throughout the day.
Everyone knows something - whether it’s golf, Microsoft
Excel, or home maintenance. As Ernest Hemingway said,
“Write the truest sentence you know.” When in doubt,
don’t underestimate the power of a Google search.
SlideShare provides much more than metrics and money.
It’s a social platform that allows you to engage with others,
fostering brand awareness, relationships, and knowledge.
Imagine it as a runway, not a destination.
There are a lot of reasons why you shouldn’t use
SlideShare, but there’s even more reasons why
you SHOULD use it. And there are tools out there
for you to capitalize on your weaknesses; so not
being comfortable with a platform or your
skills isn’t an excuse.
Because comfortable people don’t change
the world.
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Keep an idea master list.
Write what you know.
ROI = Community, conversation & content.

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We’ve talked about how SlideShare can benefit you,
why you should use it, and why we use it, but we
haven’t really talked about HOW we use it.
What’s our process?
We believe that in order to create great presentations,
you need to master three key principles: engaging
content, high-quality design, and powerful delivery.
And, when it comes to presentations on SlideShare,
these same principles apply.
Our Process
Next, we’ll explain how we follow these steps, while using
a real example of our successful “5 Killer Ways to Open a
Presentation” SlideShare:
STEP 1: CHOOSE A TOPIC
STEP 2: CHOOSE A CALL TO ACTION
On the last week of each month, we decide what
topics will turn into SlideShares for the next month.
We tend to stick to our core competency of
presentations, communication, and graphic design,
but, sometimes, we’ll pursue trending global topics
that can be newsjacked (covering a breaking news
topic and adding your own unique spin, explanation,
and content to it to be seen and picked up as a
credible source).
For the example, we chose the topic “How to Open
a Presentation” as – at that time – we saw a lot of
people posting about presentations on SlideShare.
After we choose a topic, we focus on writing our call
to action first; it’s not uncommon for us to begin with
the end. Check out our SlideShare, “The Importance
of a Call to Action,” to find out how to craft, develop,
and master a call to action.
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Taking this into account, we’ve refined our SlideShare strategy
into an easily replicated, 10-step plan.

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STEP 3: CREATE MAIN POINTS
STEP 4: CREATE YOUR STRUCTURE
We then develop takeaways in the form of main
points to supplement the topic. For example, in
“How to Open a Presentation,” there are five main
points to support our topic:
Once the main points are created, we build a structure
for the entire presentation to be filled out. Using the
above topic, a typical SlideShare structure for us
looks like this:
These would be presented as headlines with their
own unique slides in the later design steps. It’s worth
mentioning that we normally like to have odd numbers
for main points, as they’re easier to remember - so we
usually end up with a list of 3, 5, or 7.
1. Open with a Story
2. Ask a Question
3. Share a Quote
4. Present Data
5. Tell a Joke
We then transfer our structured content into a blank
PowerPoint to help us know how the slides should
transition and flow when being designed. Like we
said, we try to keep things to about 1 or 2 (3 MAX)
sentences per slide, as it keeps them less cluttered
and helps separate the main points. The audience
should always be able to easily distinguish the
introduction, main points, and conclusion slides.
STEP 6: PLUG EVERYTHING INTO POWERPOINT
STEP 5: SUPPLEMENT YOUR STRUCTURE
Once we create the structure, we support each
part of it with small, concise sentences (one or two
sentences). We then create the introduction and use
the previously developed call to action to help form
the conclusion.

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STEP 8: DESIGN
STEP 9: UPLOAD
We eventually design each slide. If you don’t have any
designers, find one (or a good site). Now remember
that it’s important to for each slide to have its own
purpose, in terms of design, to avoid monotonous
colors and flow.
Finally. We’re done. Or are we? After exporting the
SlideShare as a PDF, we select tags that will allow
our content to be picked up more easily on SlideShare.
STEP 10: MARKET THAT BAD BOY
We promote the presentation on social media
networks such as Facebook, LinkedIn, Twitter, and
maybe – maybe – even Reddit. People like lists
(thanks Buzzfeed) so, just like most good YouTube
videos, we make sure our SlideShare has an enticing
title headline such as, “5 Killer Ways to Open Up
Your Next Presentation,” paired with an
appealing thumbnail.
STEP 7: STORYBOARD
The next part is thinking about the best way to
visualize these points. We choose a central visual
direction along with select fonts, color schemes, and
stock photos that can possibly be used. For example,
in the “How to Open a Presentation,” we chose to go
with the Big Fish theme and use our brand colors
and fonts. Cute, we know.
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Well, lets start throwing
some numbers around.
SKEPTICAL?
238,158 VIEWS
860 LIKES
5,970 DOWNLOADS
70 COMMENTS
157 EMBEDS
“5 Killer Ways to Open Up Your Next Presentation,” was our first presentation
to break 100,000 views, and launched us into the good graces of SlideShare.
Today, our topics can be frequently seen as featured on the front page of
SlideShare, mainly because we have stuck by these 10 steps moving forward.
Our Example
KILLER WAYS5TO OPEN UP YOUR NEXT PRESENTATION
View the SlideShare

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We began publishing SlideShares two years ago and, with
only 17 slide decks, have since accumulated over 940,000
views and 16,000 followers (and counting). This is more
than all of our other social accounts combined! Meaning
that industry professionals are being exposed to our
brand in droves.
Although we began as a presentation company, we are
expanding our reach into the video realm. An undervalued
benefit of SlideShare’s platform is video publishing, which
has allowed us to demonstrate our proficiency in that area
and generate unique, interactive content.
See, this platform gives us a chance to provide value to
our viewers while simultaneously proving our skill and
creativity. And, thanks to the content we have published
there, we’ve driven over 3,000 unique visitors to our blog -
which is good, because the value we create and the culture
of our brand is fed, in part, through our blog.
We have also been able to build relationships with many
professionals from a wide variety of industries. As a result,
we’ve been able to secure meetings with various high-
profile companies.
That being said, we are still continually trying to capitalize
on SlideShare’s niche ability to deliver presentations directly
to professionals. One of our earliest SlideShares has gained
an impressive 235,000 views and nearly 6,000 downloads,
which consequently led us to work with some of our most
noteworthy clients.
Now that we’ve explained our way of getting things done,
we hope you’ll adapt our process to create SlideShares in
your own unique way.
As you continue through this ebook, you will not only hear
from us, but others about their processes on creating,
designing, and marketing a SlideShare from
beginning to end.
Ready?

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If you’ve been paying attention, you’ll know
that one of the most important and earliest
steps in our process is creating content.
This is not only intentional,
but also necessary.
To preface: Have you ever heard the
expression, “Content is King.”
Think about it – it’s true!
INTRODUCTION
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The longer the presentation, the shorter their attention.
BE BRIEF7
Designing your presentation in a structured format
will help your audience know where they are
in the presentation.
DEVELOP STRUCTURE6
Each slide should transition seamlessly into the next
in content, design, and thought.
CREATE FLOW5
Split your presentation into easily digestible sections
for increased retention.
BREAK IT UP4
If you procrastinate about your topic, perhaps it isn’t
simple enough or it just isn’t the right topic.
DON’T FORCE IT3
Whether it’s a checklist, template, or ritual you should
develop a routine that allows you to maximize your
writing time, develop your voice, and produce
quality work.
CREATE YOUR OWN WRITING PROCESS2
The best SlideShares can be quickly viewed because
their content is short, direct, and easily quotable.
Sound bites, not books.
BE QUOTABLE1
Writing Great Content
In order to write great content, you need to keep in mind three things: process,
time, and expertise. Taking into account those principles, here are some other useful
tips on crafting quality SlideShare content:

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Adding a touch of humor through puns, sarcasm, or clever
imagery can help endear your audience to you.
WELL-PLACED HUMOR13
Due to the timeless, classic feel, simple presentations often
have more impact in the long run (cue Apple’s Keynotes).
KEEP IT CLEAN12
Presentations, by nature, should be more visual than
content heavy. However, the design should enhance, not
overshadow, your content.
Simplify difficult issues (such as global economics or the
Ebola virus) as though you’re explaining them to your
grandma and you will be hailed as a hero. The classic KISS
principle, “Keep It Simple Stupid” applies here.
SIMPLIFY THE COMPLEX
BE VISUAL
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If you have an opportunity to present well-reasoned points
that differ from popular opinion, go for it.
ARGUE9
Trim down and reuse well-received content from your
blog, whitepaper, or ebook.
LEVERAGE POPULAR TOPICS8

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PRESENTATION DESIGN TIPS
(4 Ways Design Can Make Your Content Shine)
Anyway – while there’s no way to know
what will and will not work, we can still
look at our success and the success of
others to try and figure out what content
gets the most hits on SlideShare.
Popular Topics
Knowing how to create a great SlideShare is always important, but the tips we give you and your ultimate
success are centered around your topic. If the topic isn’t relevant or interesting, it may get ignored, which
means it probably won’t get picked up.
Just like with every other social platform
in the world, there is no definitive guide to
what topics garner tons of interactions and
which topics flop like a fish.
A BIG FISH ...
Let’s dive in.
Click a link below to view the SlideShare.
PRESENTATION DELIVERY TIPS
(10 Powerful Body Language Tips for your next Presentation)
TRENDING PRODUCTS
(Like Apple Watch v Moto 360)
QUOTES
(101 Awesome Marketing Quotes)

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WEB TRENDS
(Web Trends to Watch in 2014)
SOCIAL MEDIA
(What the F**k is Social Media?)
MARKETING + ADVERTISING TIPS
(10 Marketing Tips that will Increase Your ROI in 30 Days)
DIGITAL TRENDS
(2014 Online Marketing Trends)
ENTREPRENEURSHIP
(Top Ten Mistakes of Entrepreneurs)
The previous examples are our most popular SlideShares, but by looking through the most
popular topics overall, we’re able to see other categories that get a lot of traction:
CONTROVERSIAL TOPICS
(Edward Showden Deck Redesign)

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DATA & ANALYTICS
(How to Determine the ROI of Anything)
GOVERNMENT
(White House State of the Union 2014)
CAREER ADVICE
(Career Advice ‘08)
(Mobile Design – Strategic Solutions)
MOBILE DESIGN
KEYNOTES POSTED AFTER SPEECHES
(The New Rules of Selling)
GLOBAL ISSUES
(Dear NSA, Let me take care of your slides.)

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What you’ll notice from these topics is that each presentation, besides having great
content, also has an eye-catching headline with a well-designed title slide. Remember
we talked about how important this was? Well, now you see it in action.
And while this may not 100% help you pick out your next topic, use them as a guide to
help you understand what SlideShare’s audience likes and doesn’t like.
KEY TAKEAWAYS FROM BOOKS
(How Google Works)
LIFESTYLE
(The 10 Timeless Productivity Hacks)
CODING
(iOS Coding Best Practices)
BRANDING
(The Art of Branding)

As we initially said, we’re not only giving our advice
and tips, but also our peer’s. We’ve gathered all of
our friends: SlideShare experts, agency creatives,
people we admire and respect; asking them what
they do, what they like, and how they
use SlideShare.
We’re sure you’re probably tired of hearing from
us by this point, so let’s introduce you to some
of our friends.
INTRODUCTION3

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Bio: Etienne works at the intersection of technology, product
design, and marketing. He’s a two-time startup founder
(Flagback and HireVoice), a four-time entrepreneur, and a
recognized usability and UX research expert. Currently, he’s
a product design & marketing consultant, helping big brands
and startups understand their customers & create innovative
products. He also teaches user research and usability, travels
the world and is slowly working on a new business.
Etienne Garbugli
Senior UX Researcher + Author
SlideShare: http://www.SlideShare.net/egarbugli
Blog: http://www.leanb2bbook.com/blog/
Twitter: @egarbugli

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Your post, “26 Time Management Hacks I Wished I’d Known at 20,” is one of the
most viewed presentations on SlideShare...of all time. Tell us, what was the
process like when coming up with the idea, design, and marketing of it?
Are there any lessons or tips you’ve learned on how one can capitalize on a viral
slideshow?
Why do you think it went viral?
1
2
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It was actually a very simple process. I keep a list of insights I’d like to share. At that time, I had a few
topics I wanted to explore. I worked a few hours with a short list of tips on time management. When
the flow made sense, I designed a simple (minimalistic) deck for SlideShare. After a total of 8 hours,
I published the presentation on SlideShare and left for the evening. No marketing, no nothing. It got
featured on the SlideShare homepage the next day and, 3 days later, more than 8,000 people were
viewing the presentation every hour.
From the information I gathered, ‘time management’ is a universal problem. The topic was important,
the title was catchy, the graphics were simple, and a lot of the ideas introduced were new. A lot of
readers expected it to be another list of basic time management tips and were happily surprised with
the content. That surprise helped drive some of the sharing.
The success was unexpected; it wasn’t until it reached 200k views that I started thinking about virality. At
that time, I didn’t really have anything to sell or promote. Now, I would recommend always having a way
to create further engagement with readers by creating a short eBook, promoting a blog, or subscribing
to a newsletter.

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What do you think are the easiest topics to gain traction on SlideShare?
What’s your usual process when determining what content to write?
How would you recommend an organization make SlideShare an integral part of
their inbound marketing strategy?
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What is a good tip for generating catchy headline titles?4
Frankly, I don’t really have a system for generating catchy headlines, but I believe in testing. Social media
can be a great tool to test various headlines. Don’t underestimate the importance of catchy titles. I once
heard that 50% of the time should be spent working on the title when publishing new content.
We really see all kinds of presentations gain traction on SlideShare. I think any (interesting) topic can
find its audience.
Over the years, I’ve been building and maintaining a list of all the lessons I learn. Whenever I feel I have
enough content on a topic that could be useful for readers, I try to create a new deck on SlideShare.
They should look at how HubSpot is doing it. They created personas for their target customers and
understand the interests and objectives of their prospects. They use this information to produce valuable
content for SlideShare and their blog, leveraging their social media following to create engagement.
SlideShare is a great way to reach a large business audience.

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What do you think are characteristics of great SlideShare content?
How would you recommend building a loyal SlideShare following?
Great presentations have flow. Whether that means having a story or just a logical flow of content,
getting the flow to work is one of the key things I do when working on a new presentation.
Publishing quality content for the sake of the content and not the promotion.
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How would you recommend connecting your SlideShare to your other social
media channels?
I use custom landing pages for every social media channel with their own unique tracking. When I can, I
try to have unique rewards on these landing pages.
10

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Bio: Tara Hunt is a pioneer in online marketing, and an
authority on online communities. She wrote one of the first
books on how the social web was changing business and
culture, which is published in seven languages worldwide. She
was named one of Entrepreneur Magazine’s Women to Watch,
and Fast Company named her one of the Most Influential
Women in Technology.
Tara Hunt
Author + Speaker + Senior Digital Marketing Strategist
SlideShare: http://www.SlideShare.net/missrogue
Website: www.tarahunt.com
Twitter: @missrogue

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Why would you recommend an organization or individual use SlideShare?1
It’s one of the most powerful business tools online today. It is the perfect culmination of bite-sized,
expert knowledge and highly visual presentations. Gone are the days of long blog posts and white
papers. People are looking for sharable, easy-to-digest proof of your expertise. SlideShare takes it to
another level and builds in fantastic lead generation tools, so that you can capture those interested
readers simply.
What is your typical approach when creating a SlideShare, from beginning to end?
How did you come up with your channel’s unique design style, brand, and voice?
2
3
I generally approach it by creating an outline based on The Hero’s Journey (Joseph Campbell) where
the audience is the hero. They come into the room or open the SlideShare with a comfortable idea
of the world they know. Then I challenge their assumptions with my core thesis and give them an
example or a data point they can’t ignore. I then take them on the journey, breaking down lessons from
strong examples and data, until they come out on the other side with an entirely new assumption. I
basically think about how I can tell a story as visually as possible, without losing the important points.
I don’t think I gave it much thought. I just am who I am. Early on in my career, someone asked me what
my marketing perspective was and I answered, “I’m a customer first and a marketer second,” which
already drove everything I think and do. That perspective really underpins my ‘brand’ and ‘voice,’ but it
isn’t something I created. It just is.

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What is a good tip for generating catchy headline titles?
What do you think are characteristics of great SlideShares?
If you could only give one key piece of design advice on making a great visual
presentation, what would it be?
5
6
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What inspires you on generating interesting content ideas?4
Honestly, it’s usually from personal experience and/or frustration. I should thank clients and people I’ve
worked with, who I get into arguments with – they’ve inspired me to create everything from blog posts,
to presentations, to books. I get so enthusiastic about helping people shift with the times, I take it to the
next level - researching it and forming that research into an argument they could understand.
I actually suck at headlines. I’m not a link-bait person. I write my headlines too honestly.
The SlideShare presentations that make me go back time and time again are the ones with solid data
points and incredible case studies. Beautiful visuals also help, but the ones that really hook me are able
to tell an amazing story.
Avoid crappy stock images. Use real people in real situations as much as possible. My favorite resource
is still Flickr Creative Commons, though I use it cautiously and now ask permission if I don’t know the
photographer. Even if they mark their images Creative Commons, they don’t always intend it to be used
so publicly. I always credit and link back to the original as well.

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Your SlideShare presentation, “The 10 Mistakes I’ve made…so you don’t have to,”
has over 300k views. How did you successfully market this presentation for
so many views?
8
I didn’t! I did what I do for every other presentation: I posted it and shared it to Facebook, Twitter, and
LinkedIn. I was very fortunate to have SlideShare post it to the homepage as well. It just really resonated
with people who read through it, I guess. I received long emails from people around the world thanking
me for speaking to their experience. It was one of those “right message, at the right time” sort of
presentations. It wasn’t at all manufactured. I was living it and I told my own story.
How would you recommend building a loyal SlideShare following?
How has SlideShare helped your personal brand grow?
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It’s not as simple as it sounds, but…create great content! Tell great stories, and teach great lessons. Tell
the stories that matter. I see too much content now – not just SlideShare, but everywhere – and it’s all
trying too hard to be popular. Don’t do that.
SlideShare has been the most influential platform for my career. I think it’s because I’m a visual thinker
and SlideShare allows me to express ideas in a visual story arc. When Rashmi and Jon launched
SlideShare in 2006, it gave me the perfect platform for my ideas. Additionally, because I knew that
broader online audiences were reading my SlideShares, I put extra care into creating a story that could
be told online, as well as in a live presentation. I also love reading decks by fellow SlideShare-ers and
getting inspiration to improve my craft. It’s an amazing community and a fantastic resource.

In our next volume, we’ll be going
over the principles and resources
we use to make our SlideShares
look pretty, along with how we
market them. And, of course, we’ll
be throwing in some more case
studies from our friends. So… Hope
you liked those. So look out for our
next SlideShare volume: Design.
Hopefully by now you understand SlideShare’s bark is worse
than its bite. It’s approachable, intuitive, and advantageous for,
pretty much, anyone who uses it.
As long as you know what you’re getting yourself into...
And you should by now.
However, understanding the importance of SlideShare, and
knowing what content does and doesn’t work, is half the battle.
You have your SlideShare, you’ve picked a topic,
and written out the content… But now what?
What’s Next?
WELL, HAVE NO FEAR;
BIG FISH IS HERE!

The SlideShare Handbook

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The SlideShare Handbook