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Understanding the NFT Ecosystem | PDF
U N D E R S TA N D I N G T H E N F T
E C O S Y S T E M
A N D R É S G U A D A M U Z , U N I V E R S I T Y O F S U S S E X
A P O L O G I E S
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3905452
A N D A D I S C L A I M E R …
B L O C K C H A I N A N D S M A R T
C O N T R A C T S
W H AT I S A
B L O C K C H A I N ?
• A blockchain is quite simply an open,
permissionless, cryptographic,
decentralised ledger.


• The ledger is public and
decentralised, and since anyone can
check past, present and proposed
transactions, there is increased
reliability in the system.
C O M P E T I N G T O G U E S S A N U M B E R
S U C C E S S F U L G U E S S E R G E T S A R E WA R D
A N E N T RY I N T H E B L O C K C H A I N
S M A R T C O N T R A C T S
• Implemented in code using a
common language (eg Solidity).


• Pegged to a cryptocurrency for
automated payments and
transactions.


• Transaction and contract get written
into the blockchain.


• Immutable code, openly verifiable
transactions.
T O K E N S
• A token is a digital representation of
a good or service written on a
blockchain.


• It can represent anything, a character
in a game, a work of art, airline
tickets, frequent flyer miles,
provenance, coins.


• It’s represented as a smart contract.
N F T S
N O N - F U N G I B L E
T O K E N S
• Fungible goods are, by definition,
interchangeable, no matter what specific
item you are selling or buying.
Commodities tend to be fungible - silver,
gold, oil, grain.


• By contrast, non-fungible goods are those
that are unique, such as a specific silver
necklace, a gold statuette, or a painting.


• Non-fungible tokens are smart contracts
that represent a non-fungible good, it will
always link to that one item.
D I F F E R E N T T O K E N
S TA N D A R D S ( I N E T H
E N V I R O N M E N T )
• Fungible tokens: ERC-20


• Improved fungible token: ERC-223


• Non-fungible tokens: ERC-721


• Token to transfer funds: ERC-777


• Token to transfer copyright:
ERC-1190
N F T S F O R
E V E RY T H I N G
• Music


• Art


• Game items


• Sport highlights


• Collectibles (profile pictures, etc)
T H I R D PA R T I E S
• While you can mint your own stuff,
most people use intermediaries.


• These marketplaces act as third
parties between buyer and seller,
may take commission.


• Transaction fees as well to keep the
network operating.


• OpenSea, Mintable, Rarible, Cent,
Foundation, etc.
3 T Y P E S O F N F T
• The work is uploaded in its entirety
to the blockchain (very rare due to
prohibitive cost) .


• The NFT is a smart contract that
supposedly transfers copyright (not
common either).


• The NFT is just a code that is
uploaded to a blockchain.
E X A M P L E O F O N - C H A I N A S S E T
E X A M P L E O F L I C E N S E D A S S E T
T H E M O S T C O M M O N T O K E N
W H AT ’ S I N T H E
M E TA D ATA ?
• The ERC-721 standard has only two
requirements:


• Contract address: the blockchain address.


• TokenID, this is a unique number
identifier for the NFT, it can be generated
by a user, or by a platform.


• The token can include all sorts of other
information, the most common are the
URL to the work, and the creator’s wallet
address.
http://dx.doi.org/10.2139/ssrn.3928901
S O M E S TAT I S T I C S
• "the average sale price of NFTs is lower than
15 dollars for 75% of the assets, and larger
than 1594 dollars, for 1% of the assets.”


• "the top 10% of traders alone perform 85%
of all transactions and trade at least once
97% of all assets.”


• "NFT’s price correlates strongly with the
price of NFTs previously sold within the
same collection”.


• Source: https://www.nature.com/articles/
s41598-021-00053-8
A N AT O M Y O F A N N F T
S TA R T W I T H A W O R K
U P L O A D T O I P F S S E R V I C E
U S E WA L L E T T O C O N N E C T T O P L AT F O R M
M I N T U S I N G P L AT F O R M
A N D I T E X I S T S O N T H E B L O C K C H A I N F O R A L L T O
S E E
H O W E V E R …
C O P Y R I G H T
I S S U E S
• Authorship


• What rights are transferred with an
NFT?


• Licences


• Copyright infringement


• Platform enforcement and centrality


• Moral rights
A U T H O R S H I P
• First owner is the author of the work.


• Question about collective works,
joint authorship, some works
generated by unprofessional outfits.


• There could be a question about lack
of originality, lots of procedurally
generated works.


• Ethos is to circumvent/disrupt IP.
T R A N S F E R O F
R I G H T S
• For the most part, an NFT does not
transfer any ownership.


• Ownership of the token, not the
underlying asset.


• Some NFTs claim to transfer
copyright, but they don’t meet formal
requirements (transfer must be in
writing and signed).


• Some NFT projects give licences.
L I C E N C E S …
• When present, licences are often
contradictory, confusing, badly
drafted.


• Personal use (as profile pictures), and
limited commercial rights (merch),
but not many other rights.


• What about buyers down the chain of
resales who have not agreed to the
licence?
F U N D I N G
• This image has been released into
the public domain after sale of NFT.


• Potential for funding using NFTs, the
copyright element is irrelevant,
people sell items to fund projects.


• https://www.freehawaiiphoto.com/
download
C O P Y R I G H T
I N F R I N G E M E N T ?
• People are minting works that do not
belong to them, or without permission.


• Is it infringement?


• Minting is not an exclusive right of the
author, it’s not copying, not publishing,
could be communication to the public.


• But link could be linking to existing
work.
C O P Y R I G H T I N F R I N G E M E N T ?
C O P Y R I G H T I N F R I N G E M E N T ?
C O P Y F R A U D
M I R A M A X S U E S TA R A N T I N O O V E R N F T S
P L AT F O R M
E N F O R C E M E N T
( P L AT F O R M I S L A W )
• Most disputes are being resolved by
the platforms (and strong community
enforcement).


• Infringing or stolen items removed
from sale, which makes this an issue
of intermediary liability.


• Web3 is supposed to favour
decentralisation, but platforms have
lots of power potentially.
M O R A L R I G H T S
• Next are of conflict, people are
taking other people’s profiles and
minting them.


• This image sold for $100k.


• Now removed, but right of integrity?
O T H E R I P
• There may be scope for using NFTs
for proof of ownership, but I’m
personally sceptical of their
usefulness in this.


• Registration?


• Trade mark infringement is likely.
C O N C L U D I N G …
@ T E C H N O L L A M A
Thanks!

Understanding the NFT Ecosystem

  • 1.
    U N DE R S TA N D I N G T H E N F T E C O S Y S T E M A N D R É S G U A D A M U Z , U N I V E R S I T Y O F S U S S E X
  • 2.
    A P OL O G I E S https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3905452
  • 3.
    A N DA D I S C L A I M E R …
  • 4.
    B L OC K C H A I N A N D S M A R T C O N T R A C T S
  • 5.
    W H ATI S A B L O C K C H A I N ? • A blockchain is quite simply an open, permissionless, cryptographic, decentralised ledger. • The ledger is public and decentralised, and since anyone can check past, present and proposed transactions, there is increased reliability in the system.
  • 6.
    C O MP E T I N G T O G U E S S A N U M B E R
  • 7.
    S U CC E S S F U L G U E S S E R G E T S A R E WA R D
  • 8.
    A N EN T RY I N T H E B L O C K C H A I N
  • 9.
    S M AR T C O N T R A C T S • Implemented in code using a common language (eg Solidity). • Pegged to a cryptocurrency for automated payments and transactions. • Transaction and contract get written into the blockchain. • Immutable code, openly verifiable transactions.
  • 10.
    T O KE N S • A token is a digital representation of a good or service written on a blockchain. • It can represent anything, a character in a game, a work of art, airline tickets, frequent flyer miles, provenance, coins. • It’s represented as a smart contract.
  • 11.
  • 13.
    N O N- F U N G I B L E T O K E N S • Fungible goods are, by definition, interchangeable, no matter what specific item you are selling or buying. Commodities tend to be fungible - silver, gold, oil, grain. • By contrast, non-fungible goods are those that are unique, such as a specific silver necklace, a gold statuette, or a painting. • Non-fungible tokens are smart contracts that represent a non-fungible good, it will always link to that one item.
  • 14.
    D I FF E R E N T T O K E N S TA N D A R D S ( I N E T H E N V I R O N M E N T ) • Fungible tokens: ERC-20 • Improved fungible token: ERC-223 • Non-fungible tokens: ERC-721 • Token to transfer funds: ERC-777 • Token to transfer copyright: ERC-1190
  • 15.
    N F TS F O R E V E RY T H I N G • Music • Art • Game items • Sport highlights • Collectibles (profile pictures, etc)
  • 16.
    T H IR D PA R T I E S • While you can mint your own stuff, most people use intermediaries. • These marketplaces act as third parties between buyer and seller, may take commission. • Transaction fees as well to keep the network operating. • OpenSea, Mintable, Rarible, Cent, Foundation, etc.
  • 17.
    3 T YP E S O F N F T • The work is uploaded in its entirety to the blockchain (very rare due to prohibitive cost) . • The NFT is a smart contract that supposedly transfers copyright (not common either). • The NFT is just a code that is uploaded to a blockchain.
  • 18.
    E X AM P L E O F O N - C H A I N A S S E T
  • 19.
    E X AM P L E O F L I C E N S E D A S S E T
  • 20.
    T H EM O S T C O M M O N T O K E N
  • 21.
    W H AT’ S I N T H E M E TA D ATA ? • The ERC-721 standard has only two requirements: • Contract address: the blockchain address. • TokenID, this is a unique number identifier for the NFT, it can be generated by a user, or by a platform. • The token can include all sorts of other information, the most common are the URL to the work, and the creator’s wallet address.
  • 22.
  • 24.
    S O ME S TAT I S T I C S • "the average sale price of NFTs is lower than 15 dollars for 75% of the assets, and larger than 1594 dollars, for 1% of the assets.” • "the top 10% of traders alone perform 85% of all transactions and trade at least once 97% of all assets.” • "NFT’s price correlates strongly with the price of NFTs previously sold within the same collection”. • Source: https://www.nature.com/articles/ s41598-021-00053-8
  • 25.
    A N ATO M Y O F A N N F T
  • 26.
    S TA RT W I T H A W O R K
  • 27.
    U P LO A D T O I P F S S E R V I C E
  • 28.
    U S EWA L L E T T O C O N N E C T T O P L AT F O R M
  • 29.
    M I NT U S I N G P L AT F O R M
  • 30.
    A N DI T E X I S T S O N T H E B L O C K C H A I N F O R A L L T O S E E
  • 31.
    H O WE V E R …
  • 33.
    C O PY R I G H T
  • 34.
    I S SU E S • Authorship • What rights are transferred with an NFT? • Licences • Copyright infringement • Platform enforcement and centrality • Moral rights
  • 35.
    A U TH O R S H I P • First owner is the author of the work. • Question about collective works, joint authorship, some works generated by unprofessional outfits. • There could be a question about lack of originality, lots of procedurally generated works. • Ethos is to circumvent/disrupt IP.
  • 36.
    T R AN S F E R O F R I G H T S • For the most part, an NFT does not transfer any ownership. • Ownership of the token, not the underlying asset. • Some NFTs claim to transfer copyright, but they don’t meet formal requirements (transfer must be in writing and signed). • Some NFT projects give licences.
  • 37.
    L I CE N C E S … • When present, licences are often contradictory, confusing, badly drafted. • Personal use (as profile pictures), and limited commercial rights (merch), but not many other rights. • What about buyers down the chain of resales who have not agreed to the licence?
  • 38.
    F U ND I N G • This image has been released into the public domain after sale of NFT. • Potential for funding using NFTs, the copyright element is irrelevant, people sell items to fund projects. • https://www.freehawaiiphoto.com/ download
  • 39.
    C O PY R I G H T I N F R I N G E M E N T ? • People are minting works that do not belong to them, or without permission. • Is it infringement? • Minting is not an exclusive right of the author, it’s not copying, not publishing, could be communication to the public. • But link could be linking to existing work.
  • 40.
    C O PY R I G H T I N F R I N G E M E N T ?
  • 41.
    C O PY R I G H T I N F R I N G E M E N T ?
  • 42.
    C O PY F R A U D
  • 43.
    M I RA M A X S U E S TA R A N T I N O O V E R N F T S
  • 44.
    P L ATF O R M E N F O R C E M E N T ( P L AT F O R M I S L A W ) • Most disputes are being resolved by the platforms (and strong community enforcement). • Infringing or stolen items removed from sale, which makes this an issue of intermediary liability. • Web3 is supposed to favour decentralisation, but platforms have lots of power potentially.
  • 46.
    M O RA L R I G H T S • Next are of conflict, people are taking other people’s profiles and minting them. • This image sold for $100k. • Now removed, but right of integrity?
  • 47.
    O T HE R I P • There may be scope for using NFTs for proof of ownership, but I’m personally sceptical of their usefulness in this. • Registration? • Trade mark infringement is likely.
  • 48.
    C O NC L U D I N G …
  • 49.
    @ T EC H N O L L A M A Thanks!