If you’ve ever spent time resending donation receipts, updating donor information, or fixing issues with recurring gifts, then you know how quickly these tasks can pile up for a nonprofit. Plus, it can be frustrating for your supporters who have to wait for updates or… Read More »
For a long time, I believed that ranking #1 on Google was the ultimate goal. But then came AI Search. Now, getting my articles cited directly in AI overviews and chat responses has become a top priority. This is because AI is the new front… Read More »
I kept seeing people talk about “vibe coding websites”. Vibe coding is a fast, messy, and fun way to quickly make websites based on feeling instead of specs. So, I tried it across four platforms to see what actually works in real life. I built… Read More »
You might have plenty of traffic coming to your WordPress site, but is it actually converting? I often talk to business owners who face the same challenge: visitors keep arriving, but sales and sign-ups aren’t growing. I’ve run into that challenge myself and quickly learned… Read More »
When I first started building websites with WordPress, choosing hosting was nothing like it is today. There were fewer hosting providers, most of them were slow, and almost all locked you into a long-term plan without much flexibility. Now, things have changed for the better.… Read More »
I still remember the first time one of my articles appeared in the top 3 search results, but Google’s AI Overview credited someone else. The frustrating part? The information came directly from my post. 😒 That moment really opened my eyes. That’s why I’ve spent… Read More »
A slow or complicated checkout process can quietly hurt your WooCommerce store’s sales. I’ve seen it happen many times: a customer adds something to their cart, gets all the way to checkout… and then leaves without buying anything. This is because even small delays or… Read More »
You’ve spent hours perfecting your WordPress website. The design looks great, your content is solid, and your products or services are top-notch. But something’s wrong. Visitors aren’t staying long, and you’re not getting the results you expected. Sound familiar? You’re not alone. Many small business… Read More »
When I first started working on my WordPress websites, I was mostly guessing what visitors wanted. It wasn’t until I started using heatmaps that I truly understood how people interacted with my site — where they clicked, how far they scrolled, and what actually caught… Read More »
When I started working with small business owners, I noticed a pattern. Most of them were not using AI to its full potential, which created unnecessary work and left money on the table. Some felt overwhelmed by the tech, and others were experimenting with AI… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.