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M Commerce: By:-Ashish A Sawant. ROLL NO:-67

This document defines mobile commerce as any transaction involving the transfer of ownership or rights to use goods and services initiated and completed using a mobile device connected to computer networks. It notes that m-commerce utilizes information and communication technologies to integrate value chains and business processes as well as manage relationships. The document lists common mobile devices used for m-commerce like mobile phones, PDAs, smartphones, and laptops and provides examples of m-commerce applications such as mobile ticketing, vouchers, coupons, content purchase and delivery, location-based services, information services, mobile banking, brokerage, and marketing/advertising.

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54 views15 pages

M Commerce: By:-Ashish A Sawant. ROLL NO:-67

This document defines mobile commerce as any transaction involving the transfer of ownership or rights to use goods and services initiated and completed using a mobile device connected to computer networks. It notes that m-commerce utilizes information and communication technologies to integrate value chains and business processes as well as manage relationships. The document lists common mobile devices used for m-commerce like mobile phones, PDAs, smartphones, and laptops and provides examples of m-commerce applications such as mobile ticketing, vouchers, coupons, content purchase and delivery, location-based services, information services, mobile banking, brokerage, and marketing/advertising.

Uploaded by

Sawant_Ashish_609
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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M COMMERCE

By:- ASHISH A SAWANT.


ROLL NO:-67
INTRODUCTION    

 "Mobile Commerce is any


transaction, involving the transfer of
ownership or rights to use goods and
services, which is initiated and/or
completed by using mobile access to
computer-mediated networks with
the help of an electronic device."
DEFINITION
"Mobile Commerce is the use of
information technologies and
communication technologies for the
purpose of mobile integration of
different value chains an business
processes, and for the purpose of
management of business
relationships.”
MOBILE DEVICES
M-commerce is not just about using mobile
phones as end user devices. The following
list gives an overview of different kinds of
mobile devices.
• Mobile phone
• PDA (Personal Digital Assistant)
• Smart phone-the smart phone combines mobile
phone and PDA technology into one device.
• Laptop
M-COMMERCE
APPLICATIONS
1.MOBILE TICKETING

1. Mobile ticketing
2. Mobile vouchers, coupons &
loyalty cards
2. Mobile vouchers, coupons and loyalty cards
3.CONTENT PURCHASE

3. Content purchase and delivery


4. Location-based services
5. Information services
6.MOBILE BANKING
6. Mobile Banking
7. Mobile brokerage
9. Mobile marketing and
advertising
CONCLUSIONS

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