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Sony Xperia Stakeholder Brief

The document discusses a House of Quality that was produced by a QFD team at Sony Experia to determine how to improve their products against increasing competition. The House of Quality relates customer requirements to engineering characteristics using a matrix format. It shows the relationships between what customers want and how the company can design their products to meet those needs. Based on the House of Quality, Sony Experia should focus on key attributes that are highly related to important customer requirements in order to satisfy customers and get ahead of their competitors.

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Sabrina Anonas
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434 views2 pages

Sony Xperia Stakeholder Brief

The document discusses a House of Quality that was produced by a QFD team at Sony Experia to determine how to improve their products against increasing competition. The House of Quality relates customer requirements to engineering characteristics using a matrix format. It shows the relationships between what customers want and how the company can design their products to meet those needs. Based on the House of Quality, Sony Experia should focus on key attributes that are highly related to important customer requirements in order to satisfy customers and get ahead of their competitors.

Uploaded by

Sabrina Anonas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BM1601

EXPLAINING THE HOUSE OF QUALITY


BACKGROUND NOTE
You are manager of Sony Experia. Because of the increasing number of competition, the owners of the
restaurant decided to use QFD to determine how you can improve your products. You were tasked to lead
the QFD team because you had extensive background in TQM. After the information gathering, your team
produced the following House of Quality:

10 Task Performance 1

*Property of STI
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BM1601

Your task now is to explain this House of Quality to the stakeholders of Sony.
QUESTIONS FOR DISCUSSION: (2 items x 50 points)
1. Summarize the matrices and how they relate to each other.
2. Based on the House of Quality, what should Sony Experia do to get ahead of the competition and
attract customers? Give evidence of your answer using the given House of Quality.
(Source: https://force9.files.wordpress.com/2009/03/xerox1.pdf)

All answers must be typewritten on short bond paper, double-spaced, font size 12. Acceptable fonts are
Times New Roman, Calibri, or Tahoma. This paper would be submitted on the day of the pre-final
examination.

10 Task Performance 1

*Property of STI
Page 2 of 2

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