HEALTH CENTER
Training Fronter Script 5.1
Section 1: OPENING
“HI (first name) this is ______ I'm calling about your recent request for affordable Health Care are you insured
now?” (If customer answers “NO” go to Section 2 QUALIFYING)
Section 1a: OPENING REBUTTALS
1) “You’re the 10th person to call me”
“That’s great! My company works with agencies and their database can show you ALL the plans you
qualify for, so they’ll be able to give you OPTIONS, and find you the BEST plan in (STATE) for the BEST
PRICE, are you insured now??”
2) “I’m not interested anymore”
“I see that but Listen-I know if I can save you $100/month its worth a few minutes of your time, this
will only take a second are you insured now??”
3) “That was weeks ago!”
“I see that, the reason for my call is that right now you qualify for group association plans that are
a fraction of the normal cost are you insured now??”
4) “I already have insurance.”
“Okay, I see here we have you preapproved for group plans at literally a fraction of the price I know if I
can save you $100/month it’s worth a few minutes of your time so are you looking for yourself or a
family plan??”
5) “Can you call me back?”
“I understand, but this is really important-lets go over this now! I know if I can save you $100/month
it’s worth a few minutes of your time are you insured now??”
6) “Where are you located?”
“Our Corporate offices are located in Ft. Lauderdale, but we are a national brokerage and work in all
50 states, are you insured now??”
7) “Where/Who are you?”
“I am with THE HEALTH CENTER and our corporate offices are located in Fort Lauderdale, however we
have a national presence. Are you insured now??”
8) “How did you get my number?”
“You submitted an online application for health insurance and we have options that can help you save
money are you insured now?”
____________________________________________________________________________________________
Section 2: Qualifying: “Great, I’m calling from THE HEALTH CENTER, and we work with agencies in the state of
(STATE)-my job is to ask you a few simple questions, then transfer your call to an agent who will help you
locate the BEST HEALTH PLAN for the LOWEST RATE how many people in your household will you be
insuring?”
Section 3: QUALIFYING (READ SLOWLY!!!!)
3a If Individual:
“Great, we can help save you money, our average Health Plan starts at $200 per month - If we are able to find
you a plan at this price and better than what you have now, can you afford to begin coverage in the next 30
days?” (Need a clear YES!) (If not a clear YES use your Section 4 Rebuttals)
3b If 2 People:
“Great, we can help save you money, our average Health Plan starts at $300 per month - If we are able to find
you a plan at this price and better than what you have now, can you afford to begin coverage in the next 30
days?” (Need a clear YES!) (If not a clear YES use your Section 4 Rebuttals)
3c If Family:
“Great, we can help save you money, our average Health Plan starts at $400 per month - If we are able to find
you a plan at this price and better than what you have now, can you afford to begin coverage in the next 30
days?” (Need a clear YES!) (If not a clear YES use your Section 4 Rebuttals)
Section 4: CLOSING REBUTTALS
4a Rebuttal Do I have to do this now? Can I call you back?:
“I would be happy to call you back (Customer’s first name). When will be the best time to contact you?” (Set a
call back in CONVOSO)
4b Rebuttal UNSURE/Don’t know if they can afford:
“Ok, I still believe we can help you save money. Is ($200/$300/$400) per month affordable?” (If ‘YES’ read 5a/If
‘NO’ K.O.)
4c Rebuttal If Customer CLEARLY cannot afford: (you must KO!!)
“Prices are always changing, so we will be contacting you down the line, OK?”
4d Rebuttal When they ask a BUYING question:
“That’s a great question. I have you matched to a licensed agent who can answer all those questions for you,
but FIRST Is ($200/$300/$400) per month affordable? (If ‘YES’ read 5a/If ‘NO’ K.O.)
____________________________________________________________________________________________
Section 5: QUALIFYING
5a: “Ok Great, I need to know, are you currently on Medicare or Medicaid?” (If on Medicare/Medicaid, you
must knock out) (Social Security/Disability is OK)
5b: “Alright, I just have ONE LAST question before I transfer you: Do you have any upcoming surgeries or are
you looking to cover pregnancy with your health plan?” (If ‘YES’ K.O./ If ‘NO’ read 5c)
5A/5B KNOCKOUT
Unfortunately, I can’t help you past this point, I wish you the best of luck in your search, have a great day.
5c Before Xfer:
“Great, what I’m going to do is place you on very brief hold, and transfer your application to a senior agent in
your state that will search ALL your options and find you the best possible plan for the best price okay? Great
one moment please.” (XFER CALL)
5d (When call is answered by lead recipient) “Hi, This is THE HEALTH CENTER, I have (customer name) on the
line. {He/She} is looking for {individual/family} coverage. (Customer name) You’re in good hands, I’m
getting off the line now.” (Click “Leave Conference Call” and Disposition lead as “Transferred call”).
