PRACTICAL RESEARCH

NAME : ANGEL M. CABRITO

GRADE & SECTION : 11 – ADA LOVELACE (ICT)

DETAILS OF THE WORK

TITLE OF THE WORK : A case study of The Impact of Social Media.

AUTHOR : Ghulam Shabir[1] , Yousef Mahmood Yousef Hameed[2] , Ghulam Safdar[3] , Syed
Muhammad Farouq Shah Gilani[4]

RESEARCH METHODOLOGIES : Descriptive Research – Survey

I. TOPIC :

The impact of Social Media on Youth : A case study of bahawalpur city.

II. SUMMARY

Social Networking sites provide a platform for discussion on burning issues that has been overlooked in
today’s scenario. This research is conducted to check the impact of social networking sites in the
changing mind-set of the youth. It is survey type Research and data was collected through the
questionnaire. 300 sampled youth fill the Questionnaire, while non-random sampling techniques was
applied to select ssample units. Rate of return was remaining 97 percent after fill up the questionnaire.
The main objectives were as (1) To analyze the influence of social media on youth social life (2) To assess
the beneficial and preferred form of social media for youth (3) To Evaluate the attitude of youth towards
social media and measure the spending time on social media (4) To recommend some measure for
proper use of social media in right direction to inform and educate the people. Collected data was
analyzed in term of frequency, percentage, and mean score of statements. Findings show that the
majority of the respondents show the agreements with these influences of social media. Respondents
opine Face book as their favorite social media form, and then the Like Skype as second popular form of
social media, the primary place for them, 46 percent responded connect social media in educational
institution computer labs, Mainstream responded as informative links share, respondents Face main
pproblem during use of social media are unwanted messages, social media is beneficial for youth in the
field of education, social media deteriorating social norms, social media is affecting negatively on study
of youth. Social media promotes unethical pictures, video clips and images among youth, anti-religious
post and links create hatred among peoples of different communities, Negative use of social media is
deteriorating the relationship among the countries, social media is playing a key role to create political
awareness among youth
 III. HYPOTHESES
1. It is likely to say that Social media is creating awareness for youth in better leaving style.
2. It is likely to say that Social media is swift source of information and entertainment for
youth’s interest.
3. It is likely to say that Social media is great facilitator for youth in the field of Education.
4. It is likely to say that youth is utilizing social media in positive way.
5. It is likely to say that social media is really helpful for the youth.
IV. METHODOLOGY

The descriptive method was used to carry this study. And survey type research was conducted, through
the questionnaire public opinion and perception was discriminate about the impact of social media on
youth and statements was developed related to the various aspect of youth’s life and society. Collected
data was analyzed in term of frequency, percentage, and mean score of statements. This research is
conducted to check the impact of social networking sites in the changing mind-set of the youth. This
research was conducted using survey.

V. FINDINGS

This research finds that the excessive users in the educational computer labs use the social media forms
for comments, chatting, image and video sharing and texting etc. This average touches the almost half
of the sampled population. This shows that they ignore their primary focus on their study and research
related activities while utilizing the facility of internet in connecting with their friends on the social
media networking forums with their average utilized time between 30 to 60 minutes. But the actual
results may cross this maximum time period while utilizing the social media forms as 13 percent
responded that they use it more than 2 hours in a single day. Their important features while using social
media are SMS, video clips sharing links and comments. The informative links and the Islamic links are
widely shared by the sample population of this survey for the fellow users. The users mostly face
problems such as unwanted messages, unwanted friends request and controversial political links and
unethical pictures and links, irrelevant religious and anti-religious messages and useless information.
Despite agree with the argument that social media is affecting the life of the youth, the sampled youth
population is continuously using the social media forms in all the Pakistan including in rural areas where
the internet facility is available. It has deliberately affected the physical and sports activities which is
being replaced by social media.

VI. ERRORS STRENGTH OR WEAKNESSES

The research was very clear and easy to understand. They really did a survey just to know every youth’s
POV in this kind of topic. I can’t complain anything because their research is completed, as in all
information needed is there. They even put a chart so that they can show how the survey is going. This
research was detailed and clear.

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