STUDY OF SOCIAL MEDIA ON STUDENTS OF

ABEDA INAMDER SENIOR COLLEGE PUNE

BY SAYYED ABBUBAKER SIDDIKH MEHBUB
DEPARTMENT OF SOCIOLOGY
INTRODUCTION
Information and communication technology has changed rapidly over the past 20
years, with a key development being the emergence of social media. The pace of
change is accelerating. For example, the development of mobile technology has
played an essential role in shaping the impact of social media. Across the globe,
mobile devices dominate in terms of total minutes spent online. They put the
means to connect anywhere, at any time on any device in everyone’s hands.

As the time passed, today, social media has rapidly turned to be the way of how
people communicate with eachother. Over the past one decade, it has transformed
the way people and organizations communicate. This hasbecome a reality with the
ubiquitous spreading of broadband internet in every nook and corner of the
societies. Themultimedia compatibility of the social media like easy uploading of
audio-video content, text and images, anotherdimension of immediate global
access has been added to the social media, thereby causing a great threat to the
prevailing traditional and conventional media. Social media paved a way for every
individual to become a publisherof his ideas and views. The social media not only
brought advantages, but also equal number of threats along withits inception.
Objectives of the Study
This study is intended to get acquaintance on the following with the help of a field
study of AZAM CAMPUS PUNE.
To study the significances of social media on students.
To study the key features of social media on students.
To study the major roles played by social media on students.
To study the key Impact posed by social media on students.

Methodology
In this research study, survey method has been used to collect the data that is
quantitative in nature. All the availableliterature has been reviewed for the
acquaintance of knowledge on subject matter to verify the nature, significance,
characteristics, and roles played by the social mediaTo seek the opinion of
audience of social media on various aspects. For this purpose nearly 20 question
where asked to several participants which nearly represents every section of
society.

Findings and Discussion

There was a total of 20 responses received. The demographics were 65% males
and 35% females. The majority of the respondents were between 18 and 21 years
old and they made up 72% of the respondents. When it came to looking at which
platforms students use mostly, 41% mostly used Facebook and 32% used Google.
The least platform that was used was SnapChat since 40% of the respondents
voted for it the least. The other platforms were, Instagram 27% used most
frequent. Twitter and YouTube, their level of usage was a three out of five, as
observed by the scores on the Liker Scale used in the questionnaire,they were
also asked to mention whether they use social media to study or not and how
they use social media to study. 68% of the respondents use the internet to study.
The respondents were also asked to mention the number of hours they spend
daily on social media and studying; the results were quite surprising. 50% of the
respondents spend 1-2 hours studying a day and 33% spent 4-5 hours of time on
social media per day. From this it is clear that the respondents do not study more
often than they browse social media.
What type of media is used by youth
• Computers
• Texting
• Facebook
• YouTube
• Smart phones with apps
• iPad
• Television
• Movies
• Video games
• Tweeting
• Pinterest

Use/ Consumption of Social Media

• 93% of respondents are active users of the internet
(60-70% daily)
• 95% of respondents own a cellphone
• respondents average over 3000 texts per month
(100/day)
• Text messaging has increased most
dramatically, along with media multi-tasking.

What Respondents do Online

• The percentage of Internet users, ages 18-25 who do the
following online:
• 89% send or read email(Chat)
• 84% go to websites about movies, TV shows, music groups, or sports
• 81% play online games
• 76% go online to get news or information about current events
• 75% send or receive instant messages
• 57% go online to get information about college
• 43% buy online merchandise
• 22% look for information about a health topic that’s hard to talk about.

Respondent Social‐Networking by the Numbers

• 51% of respondents check their sites more than once a day.
• 22% of respondents check their site more than 10 times a day.
• 39% of respondents have posted something they later regretted.
• 37% of respondents have used sites to make fun of other students.
• 25% of respondents have created a profile with a false identity.
• 24%of respondents have hacked into someone else’s social-networking account.
• 13% of respondents have posted nude or seminude pictures or videos of
themselves or others, online.
Impact of media types
• Induced fear and phobias
• Media multi-tasking affects attention
• Reality vs. fantasy
• Role models
• Time use
Impact of high exposure on behavior and mental health
• Respondents between 16 to 20 use more media than anyother age group(8 hrs., 40
min per day).
• Lower academic achievement, grades
• Lower attachment to school
• Shorter attention spans.
• Among youth who report internet harassment victimization and unwanted
sexualencounters, 25% report extreme upset.
Brain studies
• Study show exposure to TV violence activates
brain regions that regulate emotion, arousal and
attention, and episodic memory.
• Extensive viewing may lead to a large number of
aggressive scripts stored in long-term memory that end
up influencing behavior.
• Aggressive media viewing= blunting of emotional
response and reduced attention with repeated viewing.
• Among aggressive youth, media violence exposure may
habituate amygdala responses to violent stimuli (lower
emotional impact).
Conclusion
The objective of this research was to find out the type of impact that is caused by
social media on the students of azam campus pune, this impact is caused, and how.
Despite the positive benefit of rapidinformation sharing, social media enables
students to createfalse identities and superficial connections, causesdepression. In
this research, I have explored the harmsposed by this uncensored and unmonitored
new medium ofcommunication which exposes us all to a gradualbreakdown of
social cohesion and the destruction of ourtraditional value systems, unless we take
responsibility toensure that our understanding of social media and itsimpacts are
constantly evaluated with what's happening inthe world.
We find that major chunk of youth is using social media networks more than 5
hours a day resulting indecreasing their general health in general and mental health
in particular. We also found that media is playingboth constructive as well as
destructive roles on one hand it has lots of advantages but on the other hand it
haslots of disadvantages and at the end it’s up to the individual and society to
decide which ones to use.
References
1. http://www.oxforddictionaries.com/definition/english/media
2. Prashant K Mathur (2012). Social Media and Networking: Concepts, Trends
and Dimensions, New Delhi:Kanishka Publishers, Distributors.
3. TWENTIETH-CENTURY MEDIA EFFECTS RESEARCH.
4. Bandura, A., Ross, D., & Ross, S. A. (1961). Transmission of aggression
through imitation of aggressive models. Journal ofAbnormal and Social
Psychology, 63(3), 575-582.
5. https://yourstory.com/2015/11/india-internet-user-base-2015/
6. http://www.infed.org/thinkers/et-gand.htm