Section: Musk’s role in taking over as CEO
Section: Musk’s first moves as CEO (layoffs, divestments, etc.)
Section: The future of Twitter (will it survive, or will it become a cautionary tale?)
Takeaway: Musk’s style of leadership is not suited for large companies. His actions have set the stage for
Twitter to be eclipsed by newer and more tech-savvy social media platforms like SnapChat.
Section: Early days as CEO
Section: How has he helped or hurt the company?
Discuss: Musk’s leadership style
Discuss: Musk’s Twitter polls
Discuss: The future of Twitter after Musk's leadership
Section: Elon Musk’s leadership of Twitter
Section: Layoffs and massive departures
Section: Stock value
Section: What can we learn from this?
Takeaway: As of now, Elon Musk the savior has turned out to be the worst kind of CEO. He has lost a
major amount of investor confidence, which is probably preventing him from putting forth significant
investment into improving Twitter.
Section: Elon Musk’s takeover of Twitter, how did it happen and why?
Section: How did Elon Musk’s leadership of Twitter affect the company?
Section: Discuss whether Musk will get it together to save Twitter.
Takeaway: Don’t be afraid to criticize a leader when it is deserved.
Section: Elon Musk’s takeover of Twitter
Section: The leadership of Elon Musk
Section: How did he hurt the company
Takeaway: Musk’s relationship with the company has been turbulent, but the company is still in a
position to succeed.
Section: Elon Musk successfully becomes the CEO of Twitter
Section: Musk brings a new attitude and much-needed leadership to temper some of the more zany
behaviors of Twitter users
Section: While there have been some downsides to Musk’s tenure, such as a significant reduction in
stock value, he has taken on a task that many agree is impossible.
Section: Musk’s successes and failures as a CEO are going to be watched closely as he continues his work
at both Tesla and SpaceX.
Section: Who is Elon Musk?
Section: Why was Elon Musk interested in buying Twitter?
Section: Why was the board of directors reluctant to sell to him?
Section: How has Musk affected Twitter since taking over as CEO?
Takeaway: People often disagree about what a company's future should look like.
Section: What is Twitter?
Section: Why did Elon Musk want to buy Twitter?
Section: The sale was not smooth
Section: His first days as Twitter CEO
Takeaway: Can Elon Musk turn around the social media company and make it profitable again?
Section: Elon Musk takes over as CEO
Section: The Results Were Notable
Section: Twitter’s Future Appears to be Cloudy
Takeaway: Elon Musk is a polarizing figure, and his run at Twitter has demonstrated this.
Section: Tesla’s monumental losses
Section: Musk’s erratic behavior
Takeaway: Increased investor scrutiny and financial troubles will soon put Twitter in the spotlight—and
make Musk’s life more difficult.
Section: Changes can be bad for business
Section: Twitter is not a company
Section: Twitter has millions of users and virtually no stakeholders
Takeaway: Social media can make it hard to be a business.
Section: Failure can teach you the most
Section: Musk’s vision is what Twitter needs
Section: There are no easy answers to bridge the divide between content providers and users
Takeaway: You don’t have to compromise your values.
