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Elon Musk's Acquisition of Twitter
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Elon Musk's Acquisition of Twitter
The decision by Elon Musk to acquire Twitter has caught many by surprise.͏With the
success of SpaceX and Tesla under his belt, the dreamer entrepreneur has taken control of the
social media platform in style. He has transformed the operations culture of Twitter, changing its
image within a short period of time.
When Musk became CEO of Twitter, how the company dealt with user-genera͏ted content
moderation was one of the first things to change. The US Communications Decency Act 230
requires websites that accept third parties' comments and contributions to protect them from legal
responsibility for what is said on their sites (Section 518). ͏Muslims are happy ͏about ͏this͏.͏Some
welcomed the move as promoting free expression and thought, while others worried about abuse
or dissemination and disinformation.
One of Musk's commercial endeavors was to change Twitter into a ͏subscription model.
This modification was designed to let users experience premium services ad-free and ͏at the same
time as a supplementary source of income. This decision affects the company's financial strategy
and users' platform usage (Braun, 2023).
He has also announced significant developments at Tesla and Space X, two other
enterprises, on Twitter. This greatly expanded Twitter's profile and interactions, but people began
to wonder whether this kind of announcement should have occurred on a social media site.
However, critics say that Musk's goals were obscure from the platform's founding͏.
Workplace norms at Twitter were also altered as a result of the purchase. Direct Twitter
exchanges between Musk and his staff revealed his unusual and hands-on leadership style (Elmas
et al.,2023). The internal dynamics of the firm were affected by this strategy in both good and
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bad ways. Transparency and open dialogue were encouraged, on the one hand. Conversely, it
raised the need for a more conventional corporate structure and the possibility of hasty decisions.
In peril, Elon Musk's purchase of Twitter altered the company's rules, commercial
strategy, and corporate culture. Changes aligned with Musk's goals of innovati͏on and free speech
sparked discussions and worries over the platform's future. As Twitter adjusts to Musk's
unconventional leadership style, the firm's future and place in the social media ecosystem are
uncertain in light of these moves.
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References
Ante, L. (2023). How Elon Musk's Twitter activity moves cryptocurrency markets. Technological
Forecasting and Social Change, p. 186, 122112.
Braun, J. (2023). Journalism, Media Research, and Mastodon: Notes on the Future. Digital
Journalism, pp. 1–8.
Elmas, T., Overdorf, R., & Aberer, K. (2023, June). Misleading repurposing on Twitter. In
Proceedings of the International AAAI Conference on Web and Social Media (Vol. 17,
pp. 209-220).
