Amazon Translate
Drive your global expansion with AI
Neural Machine Translation
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What is it?
Artificial intelligence
Subset of AI that uses machines to search for patterns
in data to build logic models automatically
Subset of ML composed of deeply multi-layered neural
networks that perform tasks like speech and image recognition
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The reach of Machine Learning is growing
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Our mission at AWS
Put machine learning in the
hands of every developer
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The AWS ML Stack
Broadest and most complete set of machine learning capabilities
AI SERVICES
CONTACT
VISION SPEECH TEXT SEARCH CHATBOTS PERSONALIZATION FORECASTING FRAUD DEVELOPMENT
CENTERS
Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Contact Lens
Rekognition Polly Transcribe Comprehend Translate Textract Kendra Lex Personalize Forecast Fraud Detector CodeGuru
For Amazon Connect
+Medical +Medical
ML SERVICES
SageMaker Studio IDE
Ground Augmented
Amazon AWS Marketplace Neo
Truth AI
SageMaker for ML Built-in Model training Model Model
Notebooks Experiments Processing Debugger Autopilot
algorithms and tuning hosting Monitor
ML FRAMEWORKS & INFRASTRUCTURE
Deep Learning GPUs & Elastic
Inferentia FPGA
AMIs & Containers CPUs Inference
DeepGraphLibrary
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The AWS ML Stack
Broadest and most complete set of Machine Learning capabilities
AI SERVICES
VISION SPEECH TEXT SEARCH CHATBOTS PERSONALIZATION FORECASTING FRAUD DEVELOPMENT CONTACT CENTERS
Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Amazon Contact Lens
Rekognition Polly Transcribe Comprehend Translate Textract Kendra Lex Personalize Forecast Fraud Detector CodeGuru
For Amazon Connect
+Medical +Medical
ML SERVICES
SageMaker Studio IDE
Ground AWS
Neo Augmented
Amazon SageMaker Truth Marketplace Model
Built-in Model AI
for ML Notebooks Experiments Processing training & Debugger Autopilot Model Monitor
algorithms hosting
tuning
ML FRAMEWORKS & INFRASTRUCTURE
Deep Learning GPUs & Elastic
Inferentia FPGA
DeepGraphLibrary
AMIs & Containers CPUs Inference
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AWS Machine Learning
AI Language Services
Service What it does
Amazon Translate Language Translation
Amazon Transcribe Speech-to-Text (STT)
Amazon Transcribe Medical Speech-to-Text (STT) for Medical Domain
Amazon Polly Text-to-Speech
Amazon Comprehend Text Analytics
Amazon Comprehend Medical Text Analytics for Medical Domain
Amazon Lex Chatbots
Amazon Kendra Enterprise Search
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Amazon Translate
Why Translate
Local is the new normal
80% Prefer a personalized experience
51% Prefer content in their own language
55% Can’t read – won’t buy
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Amazon Translate
Why Amazon Translate
Existing methods are not scalable
Labor intensive Time consuming Expensive
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Amazon Translate
Popular segments, use cases, and verticals
Localization Communication Text Analytics
Enterprise content Customer engagement Voice of Customer
Media Subtitling In-game chat Media analysis
Archives Social media posts eDiscovery
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Amazon Translate
Localization
Enterprise Content Localization
Your web-content can be
localized using Amazon
Translate
• Content Localization and
lower cost
• Machine Translated and post-
edited
English Spanish
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Amazon Translate
Communication
Customer Engagement
Companies with large call centers can connect
customer service associates the users using
Amazon Translate
Business Priorities
• Capacity flexibility (e.g. Cyber Monday!)
• Speedy, high quality, responses to our
customers
• Flexibility at manageable cost
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Amazon Translate
Text analytics
eDiscovery
Serverless Amazon
Easy upload to Natural Language Customers can use other
architecture Translate
secure repository Questions helps figure out Amazon AI services to get to
reduces data normalizes
optimized for documents and extract key the relevant documents take
processing the
preservation entities and phrases action
costs content
Collect & Preserve Normalize Analyze Infer & Search
Amazon Kendra Amazon Elasticsearch
Amazon Simple AWS Lambda Amazon Translate Amazon Comprehend Service
Storage Service
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Amazon Translate
Service overview
Neural Machine Translation Document Batch Translation
Accurate, fluent, and contextual translation </> Supports docx, xlsx, pptx, XML, HTML, Text
translation
55 languages Broad language coverage Pay per Use
2970 X<>Y translation combinations Simple API calls and you pay for what you use
Low Latency
< 200ms / sentence on average Broad Domain Coverage
Trained on 11 domains
< 150ms / conversational / short form
Data Security Custom Terminology
Data ownership Named entities
Encryption
Access Management
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Amazon Translate
Service overview
Neural Network Based
• Accurate
• Fluent and natural sounding
• Contextual
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Amazon Translate
Service overview
Example
Text in German
“Wirklich ein sehr gutes Taschenmesser. Habe gestern nach
dem Frühstück etwas Mohn zwischen den Zähnen hängen. Da
ich mal weider keine Zahnstocher gefunden habe, bestellte ich
mir kurzerhand dieses Taschenmesser. Der integrierte
Zahnstocher (Nr.3) ist sehr stabil und ich konnte meine Zähne
sehr schnell reinigen. Super! Zu den Rest kann iuh leider nicht
sagen, da ich ihn nicht benötige.“
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Amazon Translate
Service overview
Example
Statistical Machine Translation
Really a very good Pocket knife. Had yesterday after breakfast
something poppy hang between the teeth. Because I once again
found no toothpicks, I ordered mine without further ADO this
pocket knife. The integrated toothpick (Nr. 3) is very stable
and very quickly I could clean my teeth. Super! To the rest I
can tell nothing unfortunately because I him not be emergency.
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Amazon Translate
Service overview
Neural Network Based
Neural Machine Translation
“Really a very good pocket knife. Had a little poppy between the
teeth yesterday after breakfast. Since I didn’t find a toothpick
again, I ordered this pocket knife shortly. The integrated toothpick
(No.3) is very stable and I could clean my teeth very quickly. Great!
I can’t say anything about the rest because I don’t need it.”
Machine Translation varies as we constantly keep improving the translation model
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Amazon Translate
Service overview
Broad Language Coverage
Amazon Translate supports 55 languages today:
Afrikaans, Albanian, Amharic, Arabic, Azerbaijani, Bengali, Bosnian, Bulgarian, Chinese Simplified, Chinese Traditional, Croatian,
Czech, Danish, Dari, Dutch, English, Estonian, Farsi (Persian), Finnish, French, Canadian French, Georgian, German, Greek, Hausa,
Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Malay, Norwegian, Pashto, Polish, Portuguese,
Romanian, Russian, Serbian, Slovak, Slovenian, Somali, Spanish, Mexican Spanish, Swahili, Swedish, Tagalog, Tamil, Thai,
Turkish, Ukrainian, Urdu, and Vietnamese.
Language coverage is continuously expanding. For the full list of supported language pairs, see documentation page:
https://docs.aws.amazon.com/translate/latest/dg/pairs.html
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Amazon Translate
Service overview
Language Identification
Amazon Translate can automatically detect the source
language using Amazon Comprehend when the source
language is not specified.
User-generated content such as customer reviews and social
media streams often do not often contain a language code.
see Amazon Comprehend language detection:
https://aws.amazon.com/comprehend/features/#Language_
Detection
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Amazon Translate
Service overview
Customization
You can translate Named Entity, such as product name and
organizations names the way you want using Custom
Terminology.
In this examples “Wishlist” is a product name that gets
Custom Terminology used for Named Entity
translated to Spanish correctly using Custom Terminology
see documentation page:
https://docs.aws.amazon.com/translate/latest/dg/how-
custom-terminology.html
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Amazon Translate
Service overview
Pay-Per-Use
• No upfront cost
• Pay for what you use
see pricing page:
https://aws.amazon.com/translate/pricing/
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Amazon Translate
Service overview
Secure Machine Translation
• Encryption in motion
• Encryption at rest
• Access Management
see documentation page:
https://docs.aws.amazon.com/translate/latest/dg/security.html
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Amazon Translate
Service overview
Broad regional coverage
Amazon Translate is available in the following 17 regions –
Asia Pacific (Hong Kong), Asia Pacific (Mumbai), Asia Pacific
(Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia
Pacific (Tokyo), AWS GovCloud (US-West), Canada (Central),
Europe (Frankfurt), Europe (Ireland), Europe (London), Europe
(Paris), Europe (Stockholm), US East (Northern Virginia), US
East (Ohio), US West (Northern California), US West (Oregon)
see documentation page:
https://aws.amazon.com/de/about-aws/global-infrastructure/regional-product-
services/
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Amazon Translate
Modes of use
(Asynchronous) Batch Translation Synchronous (Real-Time) Translation
• Use the batch API to translate docx, xlsx, pptx, • Use the real-time API to translate short texts of
XML, HTML, Text documents conversational length in real time
• Set up job queues or manage large parallel
translation jobs to translate vast collection of • Set up this service such that texts are translated
documents as soon as they are submitted via API
• In one API call, translate up to • Use Lambda to handled complex documents
• 5 GB of data and translate one text at a time
• 20 MB file
• 1, 000, 000 files
• Translate up to 5, 000 Bytes in one API call
• Make up to 10 parallel Batch API operations
• No specific service limit for parallel sync API
calls
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Localization Archive - Education
Digital inclusion in Arabic
academia
The Arabic Digital Reform Institute uses Amazon
Translate to create an academic repository for
scholarly content in Arabic encouraging
experimentation and diversity of thoughts and
driving digital inclusion in 14 universities in the
MENA region.
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