Types of Media •Initially exclusive to theaters,
movies are now accessible through
1. Print Media- Written and home devices and streaming.
physically distributed materials like
books, newspapers, and magazines. 4. Internet Media- A fast-growing
It became widespread after platform providing real-time news,
Johannes Gutenberg’s invention of entertainment, and global
the printing press in 1440. Today, communication. Includes websites,
many print media have digital social media, blogs, and online
versions. news.
•Physical materials written and • A dynamic source of media offering
distributed (e.g., books, newspapers, instant access to news and global
magazines). connections.
•Books, the first mass media, are • Enables user empowerment,
personal records of knowledge, knowledge sharing, and self-
while newspapers and magazines confidence building, especially for
target specific audiences. the youth.
•Digital versions are now available to 5. Video Games-Interactive digital
reach wider audiences. entertainment available on consoles,
PCs, and mobile devices. Video
2. Broadcast Media- Includes games continue to evolve with better
television and radio, which deliver graphics and interactivity.
news and entertainment. Radio was
the first electronic mass medium, • Interactive and engaging digital
and broadcasting has expanded to media popular across age groups.
online platforms.
•Acces sible on mobile phones and
•Includes television and radio, gaming consoles with high-definition
considered “household” media. graphics.
•Radio, the first electronic mass Media Convergence
medium, caters to young people
through FM channels and news Media convergence combines
formats via AM. multiple media formats into single
devices or platforms.
•Broadcasts are evolving with Examples include:
Internet-based services.
• Smartphones: Camera, TV, web
3. Movies (Film/Cinema)- Uses browser, and maps in one.
motion pictures to create visual
storytelling. Initially watched in • Computers: Music and video
theaters, movies are now accessible players, cameras, and internet
through streaming and cable TV. access.
•A series of moving images creating • Books: Transition to e-books and
an illusion of motion. print-on-demand.
• Newspapers/Magazines: Online
and mobile versions.
• Films: Integration into TV, comic
books, and games.
• Radio/TV: Digital and Internet-
based formats.
Classification of Media
1. Print, Non-Print, and Electronic
Media
• Print: Books, newspapers, journals.
•Non-Print: Models, charts, and
slides.
•Electronic: Audio, visual, and
audiovisual media.
2.Projected & Non-Projected
Media
• Projected: Requires light source
(e.g., slides, projectors).
• Non-Projected: Does not require
light (e.g., books, charts).
2. Audio, Visual, and Audiovisual
Media
•Audio: Carries sound (e.g., radio,
tapes).
•Visual: Seen media (e.g., TV,
whiteboards).
•Audiovisual: Combines sound and
visuals (e.g., films, CCTV).
3. Hardware & Software
• Hardware: Physical tools (e.g.,
TVs, recorders).
• Software: Content used with
hardware (e.g., films, slides).
Educational Media
Classified into:
• Print Media: Books, newspapers,
magazines.
• Non-Print Media: Models, charts.
• Audio Media: Tapes, radio.
• Visual Media: TV, whiteboards.
• Audio-Visual Media: Films,
CCTV.
