EXP NO : 1 DESIGNING A RESPONSIVE LAYOUT FOR INSTAGRAM

DATE:

AIM:
To design a responsive layout for an societal application-Instagram.

PROCEDURE:
1. Follow Instagram Guidelines:

Use Instagram's recommended image sizes and aspect ratios for

posts, stories, and IGTV to make your content look great
everywhere.

2. Set Up a Grid:

Organize content using a grid system to keep everything aligned

and consistent on all screens.

3. Design for Mobile First:

Start with mobile devices, keeping the vertical layout and smaller
screen in mind.

4. Make It Responsive:

Use flexible layouts, scalable images, and CSS media queries to

adapt your design to different screen sizes.

5. Highlight Key Content:

Focus on showing the most important information clearly, even on

small screens.

6. Adjust Text for Screens:

Use scalable fonts and relative sizes to ensure text is easy to read on
any device.

7. Optimize Images:

Compress images and use responsive techniques like srcset for

faster loading on all screens.

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 8. Use Flexible Containers:

Avoid fixed-width designs that might cause scrolling issues; let

layouts adapt to screen sizes.

9. Leverage Media Queries:

Add CSS rules for different screen sizes to tweak layouts, fonts, and
spacing as needed.

10. Test Across Devices:

Check your design on various devices using tools or emulators to fix

any problems and ensure a smooth experience.

11. DESIGN:

RESULT:

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EXP NO : 2 EXPLORING VARIOUS UI INTERACTION PATTERNS

DATE :

AIM:
To explore various UI Interaction patterns.

EXPLANATION:
1. Navigation Patterns
• Hamburger Menu: A hidden menu accessible via an icon, great for mobile
screens.
• Tab Bar: Key sections are shown as tabs for quick switching, common in mobile
apps.
• Breadcrumbs: A trail showing user location within the app hierarchy, aiding
navigation.
• Pagination: Breaks large content into smaller chunks with numbered page
controls.

2. Input Patterns
• Forms: Structured input fields for data collection, with validation to guide users.
• Search Bar: A quick way to locate content, often enhanced with suggestions or
filters.
• Slider: Adjustable controls for ranges, such as volume or price filters.
• Dropdown Menus: Compact options that expand when clicked or hovered.

3. Feedback Patterns
• Toast Notifications: Brief, on-screen messages that provide non-intrusive
updates.
• Progress Indicators: Shows task progress with spinners, bars, or percentage
values.
• Error States: Alerts and guidance for fixing input mistakes or system issues.
• Success Confirmations: Visible cues when actions like form submissions succeed.

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4. Content Display Patterns
• Cards: Compact, modular containers for displaying related content like images
and text.
• Accordion: Expandable sections that display or hide content to save space.
• Modal Dialogs: Overlays that grab focus for critical actions or information.
• Tooltips: Small popups providing extra context or information on hover or tap.

5. Action Patterns
• Swipe Gestures: Intuitive touch interactions like swiping for actions or
navigation.
• Drag and Drop: Lets users rearrange or upload items by dragging them.
• Floating Action Button (FAB): A prominent button for primary actions, especially
in mobile apps.
• Pull to Refresh: Refreshes content by pulling down on the screen, common in
apps.

RESULT :

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 EXP NO : 3 DEVELOPING AN INTERFACE WITH PROPER UI STYLE
GUIDES
DATE :

AIM:
To develop an User Interface with proper UI style guides.

PROCEDURE:

Creating a Consistent UI Style Guide for an E-Commerce App

1. Color Palette

Use colors to create a visually appealing and user-friendly interface. Stick to the 60-30-
10 rule:

• 60% (Dominant): #DB3022 – A bold red to grab attention.

• 30% (Secondary): #F4F4F4 – A light neutral shade for backgrounds.

• 10% (Accent): #5A9FF9 – A bright blue for highlights like buttons and links.

• Warm Colors: Red evokes energy and urgency, great for "Buy Now" or "Add to
Cart" buttons.

• Cool Colors: Blue adds a sense of trust and calm, perfect for highlights and
navigation cues.

2. Typography
Typography ensures readability and consistency across the app using these fonts:

• Primary Font: Inter – Clean and modern, for headers, product details, and
general content.

• Secondary Font: Playfair Display – Elegant and decorative, ideal for promotional
banners or highlights.

• Guidelines:

5
 o Use only two typefaces to maintain simplicity.

o Headings: Large and bold (Inter).

o Subheadings: Medium weight (Inter).

o Body Text: Regular weight with good spacing (Inter).

3. Iconography
Icons make navigation intuitive and visually appealing.

• Design Rules: Keep icons simple, modern, and consistent in style (outline or
solid).

• Common Icons: Shopping cart, wishlist, profile, filter, and search.

4. Layout and Spacing

A clear layout and proper spacing improve usability.

• Grid System: Use a 12-column grid for desktops, with responsive adjustments
for mobile.

• Spacing Rules: Follow the 4-point system for consistency:

o Small: 4px or 8px

o Medium: 12px or 16px

o Large: 24px or 32px

Example Layout:

• Header: Fixed with a logo, search bar, and navigation.

• Main Content: Product grid with images, titles, prices, and buttons.

• Footer: Links and branding aligned with the grid.

5. UI Components

a. Buttons:

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 • Primary Button: Bold red (#DB3022), for actions like "Buy Now" or "Checkout."

• Secondary Button: Neutral background (e.g., light gray) for actions like "View
Details."

• Tertiary Button: Minimal, text-only or bordered, for actions like "Cancel."

b. Forms:

• Clear input fields, dropdowns, radio buttons, and checkboxes. Include error
states and validation for better usability.

c. Navigation:

• Clean menus and tabs with clear hover and active states. Use breadcrumbs to
help users navigate easily.

d. Alerts and Notifications:

• Use red (#DB3022) for errors, blue (#5A9FF9) for information, and green for
success. Include smooth animations for showing and dismissing alerts.

Implementation Plan
We will build a clean and visually engaging e-commerce app interface using the above
style guide. The design will prioritize user experience while maintaining brand
consistency.

Final Colors

• Primary Color: #DB3022

• Secondary Color: #F4F4F4

• Accent Color: #5A9FF9

Final Fonts

• Primary Font: Inter

• Secondary Font: Playfair Display

UI FOR E-Commerce APP :

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RESULT:

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 EXP NO : 4 DEVELOPING WIREFLOW DIAGRAM FOR APPLICATION
USING
DATE :
OPEN SOURCE SOFTWARE

AIM:
To develop a wireflow diagram for our application using source software.

PROCEDURE:

1. Home Page:

➢ Search bar for product discovery.

➢ Featured categories (e.g., electronics, fashion).
➢ Recommended or trending products with visuals.
➢ Navigation menu (Home, Categories, Cart, Profile).

2. Category/Search Results Page:

➢ Grid or list view with product thumbnails, prices, and ratings.

➢ Filters (price range, brand, discounts) and sorting options.
➢ Infinite scroll or pagination for browsing products.

3. Product Details Page:

➢ Product image gallery with zoom feature.

➢ Name, description, price, and available sizes/colors.
➢ “Add to Cart” and “Buy Now” buttons for quick actions.
➢ Customer reviews and ratings for insights.

4. Cart Page:

➢ List of selected products with images, names, prices, and quantities.

➢ Options to update quantities or remove items.
➢ Display subtotal, estimated total, and proceed to checkout.

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5. Checkout Page:

➢ Shipping address selection or entry form.

➢ Payment method options (credit card, PayPal, etc.).
➢ Order summary with itemized breakdown (subtotal, taxes, shipping).

6. Order Confirmation Page:

➢ Confirmation message with order number and receipt.

➢ Estimated delivery date and order tracking link.

7. User Profile Page:

➢ Display personal info, order history, and saved addresses.

➢ Manage payment methods and wishlist items.

8. Error States and Redirects:

➢ “Your cart is empty” message with a “Continue Shopping” button.

➢ Payment failure message with a retry option.

9. Wishlist Page:

➢ List of saved products with options to add to the cart or remove.

➢ Sync across devices for convenience.

10. Notification System:

➢ Push notifications for order updates, promotions, and abandoned carts.

➢ In-app notifications for shipping updates and offers.

11. Help and Support Section:

➢ FAQ page for common queries like returns and shipping.

➢ Chat or contact form for personalized support.

10
12. Logout:

➢ Easy-to-find option to log out securely from the app.

WIREFLOW FOR E-COMMERCE APP

RESULT:

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 EXP NO : 5 EXPLORING VARIOUS OPEN SOURCE COLLABORATIVE
INTERFACE PLATFORM
DATE :

AIM:
To explore the various open source collaborative interface platforms.

EXPLANATION:
Exploring Various Open-Source Collaborative Interface Platforms
Open-source platforms provide excellent tools for designing and collaborating on
interfaces, enabling accessibility, teamwork, and creativity. Here’s an extended list:

1. Figma (Free Tier):

➢ A cloud-based design tool offering real-time collaboration for multiple users.

➢ Supports designing, prototyping, and developer handoff with plugins and

integrations.

2. Penpot:
➢ An open-source UI/UX design tool with cross-platform compatibility.
➢ Allows teams to self-host and ensures data privacy while supporting team
collaboration.

3. Draw.io (diagrams.net):
➢ A versatile diagramming tool ideal for creating workflows, wireframes, and sitemaps.

➢ Integrates with Google Workspace, Dropbox, and Microsoft OneDrive for seamless
sharing.

4. Inkscape:
➢ A professional-grade vector graphics editor for creating scalable UI components.
➢ Offers plugins and scripting features for customization and extended functionality.

5. Pencil Project:
➢ A standalone tool designed for rapid prototyping with drag-and-drop elements.
➢ Includes stencils for both web and mobile platforms to jumpstart designs.

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6. Excalidraw:
➢ Provides a sketch-like, hand-drawn aesthetic to enhance brainstorming sessions.

➢ Enables real-time collaboration through cloud sharing for immediate feedback.

7. Krita:
➢ A powerful open-source painting program suitable for custom UI and artistic designs.

➢ Supports layered workflows and advanced editing for complex elements.

8. Gliffy:
➢ Simple yet effective for creating user flows, diagrams, and prototypes.
➢ Offers integration with Jira, Confluence, and Slack for enhanced collaboration.

9. LibreOffice Draw:
➢ Part of LibreOffice, suitable for offline wireframing, flowcharts, and basic design
tasks.
➢ Compatible with various file formats for easy sharing and editing.

10. Balsamiq Wireframes:

➢ Focuses on low-fidelity wireframes for rapid ideation and feedback collection.

➢ Encourages collaborative workflows with export options for sharing.

11. TinkerCAD:
➢ A beginner-friendly tool for 3D interface and product design, fostering creativity.

➢ Best for teams working on physical product interfaces or 3D UI models.

12. OpenBoard:
➢ A digital whiteboard tool for brainstorming UI ideas and sketching layouts.

➢ Useful for collaborative workshops and design reviews.

13. Vectr:
➢ A lightweight vector graphics editor offering real-time collaboration.

➢ Ideal for creating icons, logos, and small UI components efficiently.

14. Lucidchart (Free Tier):

➢ A freemium tool for wireframes, mockups, and flowcharting with collaboration
features.

13
➢ Integrates with popular platforms like Google Drive and Microsoft Teams.

15. Adobe XD (Starter Plan):

➢ A premium-grade design tool offering a free tier with collaboration capabilities.

➢ Supports interactive prototypes and design sharing with stakeholders.

16. Canva (Free Plan):

➢ Not strictly open-source but widely used for collaborative UI mockups.
➢ Offers pre-designed templates for quick turnaround designs.

17. Sketch (with Cloud Sharing):

➢ A Mac-specific tool offering a free trial, excellent for collaborative workflows.

➢ Allows sharing and feedback loops with plugins for extended use.

18. Rocket.Chat (Collaborative Discussions):

➢ An open-source chat tool integrated with design platforms for real-time discussion.

➢ Ideal for remote teams needing structured feedback on designs.

19. Zeplin (Collaboration-Focused):

➢ A bridge between designers and developers, offering clarity on interface specs.
➢ Supports handoff workflows with annotations and style guides.

20. Miro (Free Plan):

➢ A collaborative whiteboard platform suitable for UI brainstorming and journey
mapping.
➢ Encourages teamwork with pre-built templates and integrations.

These platforms empower design teams to work efficiently and collaboratively,

regardless of their technical expertise or geographical location.

RESULT:

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 EXP NO : 6 HANDS ON DESIGN THINKING PROCESS FOR A NEW PRODUCT

DATE :

AIM:
To develop our project(E-commerce app) further we will perform a design thinking
process to solve problems and to give an innovative solution.

EXPLANATION:
DESIGN THINKING PROCESS:
1. EMPATHISE:
In the Empathise phase for an e-commerce app, the goal is to deeply understand
users' behaviours, needs, pain points, and desires related to online shopping. This phase
helps gather insights that will drive the design process.
1. User Research:
● Conduct interviews and surveys to understand user experiences, challenges, and
expectations.
● Observe users interacting with e-commerce apps to identify struggles and
frustrations.
2. Create Personas:
● Develop user personas to represent target customers (e.g., a tech-savvy
millennial or eco-conscious shopper).
3. Map the journey:
● Understand the entire shopping journey, from product discovery to checkout,
identifying opportunities to improve the experience.
2. DEFINE:
PROBLEM STATEMENT FOR E-COMMERCE APP:
"Online shoppers often face difficulty in finding the right products quickly due to
overwhelming choices, poor search functionality, and inadequate filtering options. This
leads to frustration, wasted time, and high cart abandonment rates. Additionally, users
are concerned about security and the lack of trust in payment processes, leading to
hesitancy in completing purchases.

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USER JOURNEY MAPPING FOR E-COMMERCE APP:
● Awareness:
Users become aware of the app through ads or recommendations, sparking interest
in exploring its offerings.
● App Download/Visit:
The user downloads or visits the app, aiming to evaluate its usefulness and ease of
use.
● Browsing Products:
Users browse product categories or search for specific items, looking for a variety of
choices.
● Product Discovery:
The user finds products that meet their needs using search filters, categories, or
personalized suggestions.
● Add to Cart:
Users add products to their cart for future purchase, ensuring it’s easy to track items.
● Checkout Process:
Users proceed through a streamlined checkout, entering payment details and
reviewing costs.
● Payment and Confirmation:
The user confirms the order, entering payment details and receiving transaction
confirmation.
● Post-Purchase Experience:
Users track their order, manage returns or exchanges, and await delivery.
● Customer Feedback:
After receiving the product, users may leave feedback or reviews to share their
experience.
3. IDEATE:
SKETCHING AND WIREFRAMING:

16
 Wireflow diagram of E-commerce app:

4. PROTOTYPE:

Low-Fidelity Prototype:

Use design tools like Sketch, Figma, or Adobe XD to create a low-fidelity prototype of the
app. Focus on the key user flows and interactions. Ensure that the prototype is simple
and easy to navigate. Include only essential features to test the core functionality.

5. TEST:

Usability Testing with Users:

Conduct usability testing with real users using the low-fidelity prototype. Observe how
they navigate through the app and complete tasks. Pay attention to user feedback and
identify pain points or areas where users may get confused.

6. ITERATE:

Refine Based on Feedback

Based on the feedback gathered during usability testing, refine the prototype. Make
adjustments to the layout, navigation, and visual design to enhance the user experience.
Iterate through this process multiple times, making improvements with each iteration.

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7. LAUNCH AND MONITOR:

Launch the E-Commerce app and closely monitor user feedback and analytics. Be
prepared to make quick updates or improvements based on real-world usage and user
feedback.

RESULT:

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 EXP NO : 7 BRAINSTORMING FEATURE FOR PROPOSED PRODUCT

DATE :

AIM:

To develop our project (E-commerce app) by introducing innovative features that

create a seamless and engaging user experience.

EXPLANATION:

When brainstorming features for a product, focus on functionality, user needs,

innovation, and usability. Here's a structured list of features:

1. Core Functionality

➢ Provide intuitive navigation for seamless user experience.

➢ Enable personalization options to cater to individual preferences.

➢ Ensure robust search functionality with filters and autocomplete suggestions.

2. User Engagement

➢ Include gamification elements like rewards, points, or badges.

➢ Offer customizable notifications for updates, promotions, or alerts.

➢ Add interactive tutorials or onboarding guides for first-time users.

3. Customization and Personalization

➢ Allow users to tailor settings, themes, and layouts to suit their style.
➢ Provide recommendation systems based on user behavior and preferences.

➢ Introduce user profiles for tracking preferences, history, or activities.

4. Accessibility

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➢ Ensure compliance with accessibility standards like WCAG.

➢ Offer voice navigation, text-to-speech, and high-contrast modes.

➢ Include multilingual support for broader user reach.

5. Collaboration and Sharing

➢ Integrate real-time collaboration for multi-user interactions.

➢ Add sharing options for social media, email, or direct messaging.

➢ Provide a comment or feedback section for collaborative discussions.

6. Security and Privacy

➢ Implement robust data encryption and multi-factor authentication.

➢ Allow users to manage privacy settings and permissions.

➢ Ensure compliance with regulations like GDPR or CCPA.

7. Analytics and Insights

➢ Provide usage statistics and insights for user activities.

➢ Add real-time monitoring dashboards for administrators.

➢ Enable user-generated reports for performance tracking.

8. Offline and Cross-Platform Support

➢ Ensure offline functionality for key features.

➢ Develop cross-platform compatibility for mobile, desktop, and web.

➢ Enable seamless synchronization across devices.

9. Integration with Other Tools

➢ Include APIs for third-party integrations (e.g., payment gateways, CRMs).

➢ Support for external tools like calendar sync or project management software.

➢ Provide plugin support for extended functionality.

10. Innovation and Future-Readiness

20
➢ Leverage AI for smart suggestions or automated responses.

➢ Implement AR/VR features for immersive experiences (if applicable).

➢ Offer blockchain-based functionalities for secure transactions or data storage.

11. Feedback and Support

➢ Add a feedback mechanism like surveys or rating systems.

➢ Provide 24/7 customer support through chatbots or live agents.

➢ Maintain a knowledge base or FAQ section for self-service.

12. Scalability and Growth

➢ Design the architecture to handle increased user loads and future features.
➢ Introduce modular designs for easy updates and expansions.

➢ Plan for internationalization to adapt the product to different markets.

13. Sustainability and Eco-Friendliness

➢ Optimize energy consumption for green computing.

➢ Promote paperless operations through digital documentation.

➢ Highlight eco-friendly practices in product operations or marketing

RESULT:

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 EXP NO : 8 DEFINING THE LOOK AND FEEL OF THE NEW PROJECT

DATE :

AIM:

To define the visual aesthetics and user experience (UI/UX) of the E-Commerce App-
E-commerce.

1. Color Scheme

• Primary Colors: Choose colors that reflect the essence of the brand or project. These
should dominate the design, creating consistency across all screens.
• Secondary Colors: Select complementary colors to balance the primary colors, used for
buttons, icons, and other interactive elements.
• Accent Colors: Use contrasting colors sparingly for highlights, calls to action, and
notifications.
• Mood: Colors like blue convey trust, while yellow evokes energy and optimism. Choose
colors based on the emotion you want to elicit.

2. Typography

• Primary Font: Choose a legible and clean font for body text (e.g., sans-serif fonts like
Inter, Roboto, or Open Sans). It should be easy to read across various screen sizes.
• Secondary Font: A decorative or serif font can be used for headings and titles to create
a visual hierarchy and a sense of uniqueness.
• Font Size and Spacing: Maintain appropriate font size, line spacing, and letter spacing
to improve readability and create a balanced layout.

3. Layout and Grid System

• Consistency: Implement a grid system (e.g., 12-column grid for desktop views) to
ensure that content is evenly distributed, aligned, and adaptable to different screen
sizes.
• Spacing: Use adequate padding and margins to give elements room to breathe and
prevent a cluttered interface. Consistent spacing also helps users focus on content
without distractions.
• Responsiveness: Design for mobile-first and use responsive web design principles to
ensure that the layout adapts to varying screen sizes and devices.4. Imagery and
Graphics

• Quality: Use high-quality images and illustrations that align with the project’s theme.
Ensure images load quickly and are optimized for various screen resolutions.
• Consistency: Stick to a specific style for all visuals (e.g., flat design, minimalistic, or 3D).
This creates a cohesive and professional look.

22
 • Icons: Use simple, intuitive icons that are easily understood by users. These should align
with the overall design style (outline, filled, or 3D).

5. Interactivity and Animations

• Hover Effects: Use subtle hover effects for buttons, links, and other clickable elements
to indicate interactivity.
• Microinteractions: Add small animations that provide feedback when users complete
actions (e.g., adding items to the cart, submitting forms).
• Transitions: Ensure smooth transitions between pages or states to create a seamless
experience. This includes loading animations, page transitions, and interactive elements.

6. Brand Identity

• Logo: Position the logo in a prominent yet unobtrusive spot (e.g., top-left of the screen
for websites or top-center for mobile apps). The logo should be scalable for various
screen sizes.
• Voice and Tone: Establish a consistent tone across all communication (e.g., friendly,
professional, casual, or authoritative). This can influence the design choices, from the
type of language to the visual style.
• Imagery Style: The style of images and illustrations should align with the tone (e.g.,
playful, corporate, artistic, etc.).

7. User Experience (UX) Focus

• Clarity: Prioritize clarity and simplicity in design. Ensure the user interface is easy to
navigate, with intuitive icons, buttons, and actions.
• Navigation: Implement a clear and logical navigation structure (e.g., hamburger menus
for mobile, sticky headers for desktop).
• User-Centered Design: Design with the user’s needs and behaviors in mind. Ensure
that the interface is simple, straightforward, and optimized for user tasks.

8. Emotional Appeal

• Consistency: Ensure that the visual elements are consistent across screens to build
familiarity and trust.
• Aesthetic Balance: Create a harmonious balance between text, images, and other
elements to maintain visual appeal without overwhelming the user.
• Psychological Design: Use color, typography, and layout to evoke the right emotions
(e.g., green for tranquility, red for urgency, blue for trust).
•

RESULT:

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 EXP NO : 9 CREATE A SAMPLE PATTERN LIBRARY FOR THAT
PRODUCT
DATE :
(MOODBOARD,FONTS,COLORS BASED ON UI PRINCIPLES)

AIM:

To create a sample pattern library that serves as a foundation for creating a visually
appealing and user-centric E-Commerce App UI, incorporating key UI principles for a
consistent and delightful user experience.

EXPLANATION:

A collection of images representing a warm and inviting E-Commerce App.

MOOD BOARD:

24
Fonts:

● Heading Font:

Font Family: Inter

Style: Bold

Usage: Headings and prominent titles

● Body Font:

Font Family: Playfair display

Style: Regular

Usage: Body text and general content

COLORS:

1. Primary Color:

• Hex Code: #D54635

• Usage: Main background color, buttons, and accents.

2. Secondary Color:

• Hex Code: #DCD81E

• Usage: Secondary background, text color on primary background.

3. Neutral Color:

• Hex Code: #000000

• Usage: Footer, subtle borders, and text on secondary background.

UI Principles:

● Consistency:

Maintain a consistent color scheme and font usage throughout the UI to create a
cohesive and recognizable visual identity.

● Contrast:

25
 Ensure sufficient contrast between text and background colors, enhancing
readability and accessibility.

● Hierarchy:

Establish a clear visual hierarchy through font sizes and weights to guide users'
attention to important information.

● Whitespace:

Use whitespace strategically to improve overall readability and create a clean,

uncluttered interface.

● Accessibility:

Prioritize accessibility by adhering to color contrast guidelines, providing

alternative text for images, and ensuring keyboard navigation is seamless.

● Responsiveness:

Design layouts that are responsive to different screen sizes, optimizing the user
experience across various devices.

RESULT:

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 EXP NO : 10 IDENTIFY A CUSTOMER PROBLEM TO SOLVE

DATE :

AIM:

To identify customer problems in an e-commerce app and solve those problems

in E-commerce to enhance user experience.

EXPLANATION:

PROBLEMS OF THE CUSTOMER:

1. Unclear Product Availability & Long Wait Times:

• Problem: Customers are frustrated when they can't get clear real-time
availability information, especially when it comes to popular or seasonal
products.

• Solution: Introduce an "Instant Availability" feature that updates users

with live stock updates, wait times, and even a "Notify Me When Back in
Stock" option that sends real-time alerts once the item is available.

2. Cluttered & Overwhelming UI:

• Problem: Too many pop-ups, banners, and a busy layout can overwhelm
users, leading them to abandon the app.

• Solution: Implement a Minimalist Design with adaptive UI that auto-adjusts

based on user behavior. Use AI to optimize the layout, placing products and
categories that users are most likely to interact with on the home screen.

3. Static Product Recommendations:

• Problem: Static, repetitive product recommendations are irrelevant and

may lead to frustration.

• Solution: Introduce Dynamic Recommendation Engine based on contextual

factors like time of day, location, and weather (e.g., recommending rain
gear on a rainy day or summer clothes in warmer weather). Enhance
personalization by utilizing emotional AI to predict user sentiment and
tailor the shopping experience.

27
4. Inefficient Cart Recovery:

• Problem: Customers often abandon their carts but fail to return due to a
lack of effective recovery strategies.

• Solution: Use a "Cart Companion" AI that sends personalized messages or

notifications based on the items in the cart. It could suggest
complementary products or offer limited-time discounts on items in the
cart.

5. Lack of Seamless Cross-Platform Experience:

• Problem: Users may start shopping on their mobile device and finish on
their desktop, but cross-platform syncing is poor.

• Solution: Introduce Cross-Platform Synchronization where users can

seamlessly switch between devices, and the app remembers preferences,
cart items, and personalized recommendations. Sync login sessions to
make transitioning between platforms effortless.

6. Insufficient Visual Product Representation:

• Problem: Static product images aren’t enough for customers who want a
more immersive shopping experience.

• Solution: Implement Augmented Reality (AR) where users can virtually try
on products (like clothes or accessories) or view products in 3D from
different angles. Enable 360-degree views and use high-definition product
videos to allow customers to interact with the product before making a
purchase.

7. Limited Integration with Social Shopping:

• Problem: Customers often wish they could share their shopping

experiences with friends or influencers but find the app lacks this feature.

• Solution: Add Social Shopping Features, such as integrated Instagram-style

feeds where users can share wishlists, reviews, and even their purchases in
real-time. Allow users to easily share their carts and products with friends
for direct feedback or group purchases.

8. Unreliable Payment Gateway Options:

• Problem: Payment failures or the inability to use preferred payment

methods create friction in the checkout process.

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 • Solution: Offer a Smart Payment Gateway that detects regional preferences
and supports cryptocurrency payments, BNPL, and digital wallets, ensuring
secure and seamless transactions with Instant Payment Verification and a
one-click payment process.

9. Fragmented Customer Support:

• Problem: Support is often disjointed, requiring customers to jump between

chatbots, emails, or phone calls for answers.

• Solution: Implement a Unified AI-powered Support Hub where customers

can get real-time help through an AI Chatbot integrated with live video
support, screen sharing, and FAQ-based knowledge bases. Enable self-
service resolution options for common queries.

10. No Adaptive Shipping Options:

• Problem: Standard shipping options are often either too slow or too
expensive for the customer’s needs.

• Solution: Develop an Adaptive Shipping System that offers personalized

options based on factors like urgency, location, and even environmental
impact. Offer a green shipping option for eco-conscious customers and
real-time tracking with estimated delivery windows.

11. Limited Product Customization:

• Problem: Customers want to personalize products (like gifts or fashion

items) but find the customization process inadequate.

• Solution: Introduce Advanced Product Customization Tools, such as a "Live

Product Customizer" that allows users to instantly see changes like text
engravings, fabric changes, or color shifts in real time on the product.
Customers could even visualize personalized gifts with custom packaging.

12. Lack of Post-Purchase Engagement:

• Problem: After purchase, customers often feel disconnected from the

brand, which decreases loyalty.

• Solution: Engage customers post-purchase with a Post-Purchase

Experience Center, featuring exclusive product tutorials, styling tips, or
how-to guides based on their purchases. Offer loyalty rewards for
customers who share their product experiences on social media or write
reviews.

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13. Overwhelming Notification System:

• Problem: Push notifications can feel intrusive and lead to customers

disabling them, reducing engagement.

• Solution: Create a Smart Notification System that uses AI to optimize the

timing and content of notifications based on user behavior. Offer customers
control over the frequency and type of notifications they receive (sale
updates, cart reminders, etc.).

14. Missed Seasonal/Local Opportunities:

• Problem: The app may not adapt to seasonal trends or local events, missing
out on targeted marketing opportunities.

• Solution: Introduce a Seasonal Intelligence Algorithm that tracks local

weather patterns, holidays, and regional events to suggest relevant
products. Promote special deals, collections, and collaborations based on
local or global trends to make the shopping experience more relevant.

15. Lack of Eco-Friendly Product Discovery:

• Problem: Customers are increasingly concerned about sustainability, but

there is no clear way to discover eco-friendly products.

• Solution: Implement a Sustainability Filter that allows customers to search

for products based on eco-friendly attributes (e.g., organic, recycled, low-
carbon footprint). Introduce a Green Badge that highlights sustainable
products and provides transparency about the product's environmental
impact.

RESULT:

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 EXP NO : 11 CONDUCT END TO END USER RESEARCH

DATE :

AIM:

To Conduct End to End User Research-User Research, Ideation process(User

Stories,Scenarios),Flow Diagrams, Flow Mapping for our E-commerce App.

END TO END USER RESEARCH:

USER RESEARCH:

User Research is a crucial component of the design and development process for
product, services and systems.

SURVEY ABOUT THE USERS:

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EMPATHY MAP:

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FLOW DIAGRAM :

COMPETITORS:
• Amazon
• Flipkart
• Ajio
• Shopsy

RESULT:

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 EXP NO : 12 SKETCH,DESIGN WITH POPULAR TOOL AND BUILD A
PROTOTYPE AND
DATE :
PERFORM USABILITY TESTING AND IDENTIFY IMPROVEMENTS

AIM:

To sketch, design with popular tool and build a prototype and perform usability
testing and identify improvements.

PROCEDURE:

The usability testing and iterative design process focused on creating a user-
centric e-commerce app. This document outlines the workflow from initial sketches to
identifying usability improvements and refining the design for an enhanced user
experience.

1. Sketch

Overview:

● Objective: Sketch the main screen of the E-commerce app to prioritize clean
layouts and easy navigation for shopping and exploring categories.
● Considerations: Highlight product search bar . A prominent call-to-action
button (e.g., “Shop Now” or “Cart”).

2. Design with a Popular Tool

Design Tool: Figma

Design Overview:

● Objective: Develop a high-fidelity design incorporating the sketch's insights.

● Considerations: Consistent branding with modern typography and vibrant
imagery.color palette.Emphasize a clean and clutter-free interface for easy
shopping.

● 3. Build a Prototype

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Prototype Overview:

● Objective: Develop an interactive prototype for user testing.

● Considerations: Simulate user interactions, including search, product browsing,
and checkout.

4. Usability Testing

Overview:

● Objective: Evaluate app effectiveness and user-friendliness.

● Methods: Remote and in-person testing to gather actionable feedback.

Testing Scenarios:

● Task 1: Search and Purchase a Product

○ Observation: Monitor user ability to locate the search bar, browse
products.
● Task 2: Apply Filters to Refine Results
○ Observation: Access ease of applying filters for product categories, price.
● Task 3: Explore Wishlist Feature
○ Observation: Evaluate how users save and revisit products.
● Task 4: Redeem Loyalty Points
○ Observation: Review visibility , ease of redeeming rewards during
checkout.

5. Identify Improvements

Improvement Insights:

1. Filter Usability:
○ Issue: Filters were not immediately visible.
○ Solution: Place filters prominently at the top of the product listing page.
2. Wishlist Access:
○ Issue: Users had difficulty finding the wishlist.
○ Solution: Add a dedicated "Wishlist" icon to the navigation bar.
3. Loyalty Points Redemption:
○ Issue: Loyalty features lacked visibility during checkout.

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 ○ Solution: Display loyalty points balance prominently on the checkout
screen.
4. Search Functionality:
○ Issue: Users expected predictive search results but found the current
functionality basic.
○ Solution: Integrate search and suggestions for faster product discovery.

6. Iterate

● Sketch Modifications:
Incorporate feedback into Sketch Version 2, addressing usability testing issues.
● Design Adjustments:
Update the high-fidelity design to align with user needs.
● Prototype Refinement:
Create a refined interactive prototype, incorporating the improved features.
● Usability Testing Round 2:
Conduct a second round of testing to validate changes and gather additional
insights.

7. Finalise Design

High-Fidelity Prototypes:
Enhance visual details, ensuring a polished interface with the brand's identity.

User Flows:
Ensure all user flows (e.g., browsing and order tracking) are seamless and error-
free.

8. Documentation

● Design Decisions:
Maintain records of all feedback, changes, and iterations.
● Style Guides:
Create a comprehensive style guide to document typography, colors, and UI
elements for future updates.

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PROTOTYPES OF E-COMMERCE APP:

MAIN SCREEN LOGIN SCREEN

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SALE SCREEN CATEGORIES

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SHOP PAGE CHECKOUT

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 REVIEW PAYMENT DONE

RESULT:

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