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E-Commerce Revision Notes | PDF | E Commerce | Cyberspace
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E-Commerce Revision Notes

E-Commerce involves buying and selling goods and services over the internet, with various types including B2B, B2C, C2C, and more. It encompasses e-marketing techniques such as email marketing and social media, while also addressing security threats and ethical issues. Key components include electronic payment systems, website design principles, and customer strategies for effective online business operations.

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31 views4 pages

E-Commerce Revision Notes

E-Commerce involves buying and selling goods and services over the internet, with various types including B2B, B2C, C2C, and more. It encompasses e-marketing techniques such as email marketing and social media, while also addressing security threats and ethical issues. Key components include electronic payment systems, website design principles, and customer strategies for effective online business operations.

Uploaded by

dhimansneha51
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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E-Commerce Quick Revision Notes

1. What is E-Commerce?

Buying and selling of goods & services over the internet.

Types:

- B2B - Business to Business (e.g., Alibaba)

- B2C - Business to Consumer (e.g., Amazon)

- C2C - Consumer to Consumer (e.g., OLX)

- C2B - Consumer to Business (e.g., freelancers)

- B2G / G2B / G2C - Govt. & business/consumer transactions

2. E-Marketing Scope & Techniques

Promotion of products using digital tools.

Techniques:

- Email marketing

- Social media (Instagram, Facebook)

- SEO (Search Engine Optimization)

- Influencer marketing

- Web advertisements (Google Ads, pop-ups)

Web counters: Track how many people visited a website.

3. Social Media's Role in E-Marketing

- Builds brand awareness

- Connects directly with customers


- Spreads promotions quickly

- Gets feedback & reviews

4. Security Threats in E-Commerce

- Hacking

- Phishing

- Identity theft

- Credit card fraud

Solutions:

- SSL (Secure Socket Layer)

- Firewalls

- Encryption

- Strong passwords

5. Electronic Payment Systems

Types:

- E-Cash / Currency servers - Digital form of cash

- E-Cheques - Electronic version of a cheque

- Credit/Debit cards

- Smart Cards - Cards with chips (more secure)

- UPI Payments - Google Pay, PhonePe

- E-Wallets - Paytm, Amazon Pay

- MasterCard/VISA - International card providers

Secure Electronic Transaction (SET): Standard for secure card payments online.
6. Ethical, Social & Legal Issues

Ethical issues:

- Selling fake products

- False advertising

- Tracking users without permission

Privacy rights:

- E-commerce sites collect user info

- Users must be informed

Intellectual Property Rights (IPR):

- Copyright - for original work

- Patent - for inventions

- Trademark - for brand names/logos

7. Website Design Principles

- Easy to navigate

- Mobile-friendly

- Secure (HTTPS)

- Fast loading

- Clear product info

Push Technology - Info is sent to users (emails, ads)

Pull Technology - User searches info (Google search)


8. E-Commerce Customer Strategies

- Good customer support (chat, FAQs)

- Return policy

- Order tracking

- Discounts & loyalty programs

9. Planning for E-Commerce

- Decide what to sell

- Choose platform (own site, Amazon, etc.)

- Payment & delivery options

- Marketing plan

- Customer service

10. Publishing Issues & Web-based EP (Electronic Publishing)

EP = Publishing digitally (e-books, news websites, online journals)

Issues:

- Copyright

- Format compatibility

- Access & pricing

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