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Facebook Chatbot introduction 2017
This document proposes using a chatbot for advertising and engagement. It discusses (1) what a chatbot is, namely a way to chat with an automated bot, (2) why to use one since over 1 billion people are on Messenger, and (3) where people can find the chatbot through Messenger codes, plugins, and search. Finally, it proposes running advertising campaigns with the chatbot through techniques like surveys, contests, rewards, commerce, and broadcasts to move people through a customer journey funnel.
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Facebook Chatbot introduction 2017
- 1.
- 2. CHATBOT PROPOSAL AGENDA ▸WHAT isChatbot? ▸WHY should you use Chatbot? ▸WHERE people can find your Chatbot? ▸HOW can we run advertising campaign with Chatbot?
- 3. I. WHAT ISCHATBOT? CHATBOT = CHAT with BOT RIGHT but NOT ENOUGH
- 4. I. WHAT ISCHATBOT? Structured Templates INCREASE YOUR VISIBILITY Choose how text, photos and CTAs appear and chat in the way that works best for you.
- 5. II. WHY SHOULDYOU USE CHATBOT? 1 billion people are on Messenger Now you can interact with them where they already are
- 6. DIGITAL MAKERTING SOLUTIONS ANOVERALL II. WHY SHOULD YOU USE CHATBOT?
- 7. III. WHERE PEOPLECAN FIND YOUR CHATBOT? Messenger gives you everything you need to help people get in touch. Ways for people to find you
- 8. PROVIDE QUICKER ACCESS MessengerCodes and Links Make connections even faster with codes and URLs designed around you. me.com/webtretho.bot III. WHERE PEOPLE CAN FIND YOUR CHATBOT? BUILD AWARENESS Plugins Let people know you're here with Messenger buttons for your website, emails and more. INTRODUCE YOURSELF Search Create a personalized greeting with CTA button to welcome the people who find you on Messenger. VIRAL Share User can share chatbot to any friend in their friendlist
- 9. WEBTRETHO.COM WTT FANPAGE SURVEY QUIZ PHOTO CONTEST VIDEO CONTEST E-VOUCHER SAMPLING E-COMMERCE BROADCAST LUCKYDRAW IV. HOW CAN WE RUN ADVERTISING CAMPAIGN Customer Journey Funnel LIVE CHAT
- 10. IV. HOW CANWE RUN ADVERTISING CAMPAIGN KNOW > webtretho.com
- 11. IV. HOW CANWE RUN ADVERTISING CAMPAIGN KNOW > WTT Fanpage 4m5 likes us on Fanpage
- 12. IV. HOW CANWE RUN ADVERTISING CAMPAIGN KNOW > Survey
- 13. IV. HOW CANWE RUN ADVERTISING CAMPAIGN LIKE/LOVE > Quiz
- 14. IV. HOW CANWE RUN ADVERTISING CAMPAIGN LIKE/LOVE > Photo Contest
- 15. IV. HOW CANWE RUN ADVERTISING CAMPAIGN LIKE/LOVE > Video Contest
- 16. IV. HOW CANWE RUN ADVERTISING CAMPAIGN LIKE/LOVE > Lucky Draw
- 17. IV. HOW CANWE RUN ADVERTISING CAMPAIGN TRY > E-voucher
- 18. IV. HOW CANWE RUN ADVERTISING CAMPAIGN TRY > Sampling
- 19. IV. HOW CANWE RUN ADVERTISING CAMPAIGN BUY > E-Commerce
- 20. IV. HOW CANWE RUN ADVERTISING CAMPAIGN REPEAT > Broadcast
- 21. IV. HOW CANWE RUN ADVERTISING CAMPAIGN ROYALTY > Live Chat