KEMBAR78
Its My Data Not Yours! | PDF
D A T A
Professor Peter Cochrane OB
E

www.petercochrane.com
I t ’s M y
N o t Y o u r s !
A S TAT E O F M I N D


F r o m s l o w a n d d i s c o n n e c t e d


To f a s t , d y n a m i c , c o n n e c t e d
S a f e h a n d s


C o n s t r a i n e d


C a r e e r f o c u s


P r o c e s s d r i v e n


S l o w t o c h a n g e


L o n g t e r m s t a b i l i t y
M e a s u r e d r i s k t a k e r s


C o n t i n u a l A d a p t a t i o n


I n n o v a t i o n d r i v e n


L o n g t e r m b u i l d


F a s t t o c h a n g e


P r o j e c t f o c u s
D a t a a n d


I n f o r m a t i o n


A f f o r d
P o w e r


a n d


C o n t r o l
I n f l u e n c e


and


C o o p e r a t i o n
Young minds
Aged minds
A S TAT E O F P L A Y


P r i v a t e c o n s t r a i n e d s o c i e t i e s


b e c a m e e x u b e r a n t e c o n o m i e s
Y o u o w n y o u r d a t a


i s v e r y l i m i t e d a n d


g u a r d e d , a n d o f n o


g r e a t v a l u e t o o t h e r s .
H o w e v e r , y o u r p r o d u c t
insights go mostly unknown
t o o t h e r s a n d t h a t a f f o r d s
y o u p o w e r , c o n t r o l , &


a d v a n t a g e w i t h i n y o u r


c o m m e r c i a l e n v i r o n m e n t
Y o u r p e r s o n a l d a t a i s l a r g e l y
a v a i l a b l e a n d f r e e , t r a d e d b y
y o u f o r s o c i a l & e c o n o m i c
a d v a n t a g e v i a c o m m e r c i a l
m e t r i c s u s e d b y c o r p o r a t e s .


Yo u s h a r e c o m p a n y / p r o d u c t
i n s i g h t s w i t h a l l c o l l e a g u e s


w i t h i n y o u r t e a m & c o m p a n y
Young minds
Aged minds
A S TAT E O F P R O G R E S S


Yo u r d a t a m u t a t e s i n t o 1 0 0 s o f m e t r i c s


t o f u r t h e r d e f i n e y o u a n d y o u r g r o u p i n g s
Yo u r M a n y


A c t i o n s
Yo u r


D a t a
T h e i r


D a t a
A S TAT E O F P R O G R E S S


Yo u r d a t a m u t a t e s i n t o 1 0 0 s o f m e t r i c s


t o f u r t h e r d e f i n e y o u a n d y o u r g r o u p i n g s
Yo u r M a n y


A c t i o n s
Yo u r


D a t a
T h e i r


D a t a
T h e i r


F a c t s


A b o u t


Yo u &


Yo u r s
D a t a a n a l y s i s u s e d t o


t a i l o r s e a r c h , s e r v i c e s ,


s a l e s , i n f o t a r g e t i n g + +
H i s t o r y


A n d t h e f u t u r e
H o w d i d w e g e t


h e r e a n d w h a t a r e


t h e n e x t s t e p s & t h e


w i d e r i m p l i c a t i o n s o n


a m a c r o a n d m i c r o s c a l e
I o T
A p l a n e t o f 5 0 - 5 0 0 B n


C o n n e c t e d T h i n g s
C O N N E C T e d P L A N E T


E v e r y o n e & E v e r y t h i n g 2 4 x 7
Global Internet Population ~ 6Bn People
~12Bn
Global


Devices
~1Bn
D e g r e e s


O f


F r e e d o m
~ 3
~ 4
~ 7
~ 2
T E L E P H O N E N E T


S t a t i c / C l a s s i c T r e e B r a n c h
D e g r e e s


O f


F r e e d o m


U s e r


C o n n e c t i o n


D u r a t i o n


C o n t e n t


S e r v i c e s
Mathematically designed & probabalistic customer modelling
TelecomTraf
fi
c


Wire > 99%


Phone > 95%


Fax ~ 3%


Telex ~ 2%
Telephone + Mobile


D y n a m i c H y b r i d T r e e B r a n c h
D e g r e e s


O f


F r e e d o m


U s e r


C o n n e c t i o n


D u r a t i o n


C o n t e n t


S E R V I C E S


L o c a t i o n


D e v i c e / O S
Mathematically template design - ‘vague’ customer modelling
Net Traf
fi
c


WiFi ~ 5%


Wire ~ 70%


Mobile ~ 25%
I n t e r n e t


L a y e r e d C o n n e c t i o n s
Poor design - probabalistic modelling abandoned!
D e g r e e s


O f


F r e e d o m


U s e r


C o n n e c t i o n


D u r a t i o n


C o n t e n t


S E R V I C E S


L o c a t i o n


D e v i c e / O S


I n t e r n e t


A p p l i c a t i o n s


O n l i n e W o r k


S o c i a l N e t s


e C o m m e r c e


C o n f e r e n c i n g


M u s i c & V i d e o


P a y m e n t s


B a n k i n g


A I + C l o u d s


+ + + + +


Net Traf
fi
c


WiFi > 50%


Wire > 45%


Mobile < 5%
E X E M P L A R


S o c i a l C o n n e c t i o n M a p
This is Not Topological


It is a people & interest
group connectivity


dynamic mapping
R a b b i t H o l e s o f


C o r d i a l i t y


I n t e r e s t s


B e l i e f
I o T


O M G ! !
D e g r e e s


O f


F r e e d o m


E v e r y t h i n g


i s n o w


D y n a m i c


s e l f g o v e r n i n g


& c a n c o n n e c t


A stochastic problem way beyond human/computing ability - we are guessing!
D e s i g n e d


I n t e n d e d


C h a n c e


A u t o n o m o u s


C o n n e c t


s a n s t h e


I n t e r n e t !
E X E M P L A R


I o T S p o n t a n e o u s S u b - N e t s
The emergent behaviours of The
I o T w i l l s e e n e w f o r m s o f
network(ing) never before witnessed
in nature or in the lab - and we are
entering uncharted territory!
h o w d i d w e


g e t h e r e ?
This is not a rhetorical


question !
It is important to frame
h u m a n a n d i n d u s t r i a l
progression in order to
understand the mechanisms
at work…


…our industrial progression
is no accident it is a causal
o u t c o m e o f n e e d a n d
demand! It is what we had
to do to survive…
Our future as a species is
going to be fundamentally
secured on new materials,
sciences, tech, engineering,
p r o c e s s e s , a u t o m a t i o n ,
r o b o t i c s , i n t e l l i g e n c e s ,
thinking things (SMARTS)…


…we must stop the destruction
of natural resources to live in
symbiosis with nature or she
will fight back and we will lose!
BIO-TECH nano-TECH
Lower energ
y

Lower wast
e

Less friction
New material
s

New industrie
s

New processe
s

New capabilities
Hot Spot


for 21C
AI


Robotics
I4.0: Kernel
BIO-TECH nano-TECH
AI


Robotics
An Eco-System of fixed
and mobile, wired and
wireless things…
IoT


Envelope
IoT orchestrating the life


cycle of all materials; the
production, supply, support,


through to reuse, repurpose,
recycling…all at high efficiency
I4.0: Kernel
BIO-TECH nano-TECH
AI


Robotics
An Eco-System of fixed
and mobile, wired and
wireless things…
IoT


Envelope
IoT orchestrating the life


cycle of all materials; the
production, supply, support,


through to reuse, repurpose,
recycling…all at high efficiency
The IoT will be the most
impactive on telecoms in
the first instance followed
by sensors, sensor nets
and ‘smart materials’ ++
I4.0: Kernel
Forward looking radar


and car-to-car comms
Rearward looking radar


and car-to-car comms
3,4,5G, WiFi


Network


Connection
The aggregated information stored de
fi
nes who you are;


what you do, where you travel, why, how you drive, and much


about your attitudes and behaviours plus family, friends & colleagues
Self contained data collection analysis and
storage - in a uniques Small Data Domain
Example 1


The IoT on Wheels
Every tagged component keeps a record


of everything from manufacture to install, repair,


replacement, reuse, recovery and materials recycling
SMART HOME


Body analysis for free
SEGUE
When all our devices, appliances and office equipment
is a part of the IoT, our user information makes us all
members of the design team for the first time !
The net result is a continual process of product refinement
tuned to our precise needs and habits rather than the
guesses, preconceptions and biases of the design team!
SEGUE
Drinks machines and food dispensers


migrate to health advisors and body


monitors!
SEGUE
Design Team


Who & what is missing?
All customers & users of this and previous
products + Additive Manufacture + AI and


the notion that design is now a continuum
A R E M I N D E R


Why do we need all this?
“Realising sustainable societies through far less
material and energy waste; reduced pollution;
higher efficiency industries, energy management,
and new materials, services and modes of living”
Unsustainable Global Energy Demand Typical UK Daily Demand Cycle
Min-Max Ratio can be
reduced by continual
u s e r f e e d b a c k / n e a r
re a l - t i m e c o n t ro l o f
home, & all appliances


+ car charging+++
S E G U A : A L L M Y D A T A !


A L i f e t i m e C o n t i n u u m o f P r o d u c t i o n
A p o s i t i v e p r e g n a n c y


t e s t s t a r t s t h e b u i l d
D o c u m e n t i n g a l l y o u r
l i f e i s n o w u n d e r w a y
a n d m o s t l y o n t h e g r i d
E s t a t e d i s p e r s e m e n t
a f t e r d e a t h i s c l o s u r e
H o w M u c h ?


A L i f e t i m e s D a t a !
A n a v e r a g e h u m a n o f
a n a v e r a g e l i f e s p a n


c r e a t e s a n a v e r a g e
~ 2 x 1 0 1 5 B y t e s


= 2 P e t a B y t e s
I n s t i t u t i o n s , m a c h i n e s


& c o m p a n i e s c r e a t e a


f u r t h e r r a f t o f d a t a
~ 3 x 1 0 1 5 B y t e s


= 2 P e t a B y t e s
H o w M u c h ?


A L i f e t i m e s D a t a !
A n a v e r a g e h u m a n o f
a n a v e r a g e l i f e s p a n


c r e a t e s a n a v e r a g e
~ 2 x 1 0 1 5 B y t e s


= 2 P e t a B y t e s
I n s t i t u t i o n s , m a c h i n e s


& c o m p a n i e s c r e a t e a


f u r t h e r r a f t o f d a t a
~ 3 x 1 0 1 5 B y t e s


= 2 P e t a B y t e s
G r o w i n g f a s t a n d i n a n
a c c e l e r a t i n g n u m b e r
o f d i f f e r e n t f o r m s ,
a n d u s e r p o p u l a t i o n !
What Have We Done?


W e o u t s o u r c e d T r u s t !
P l a n e t o f t h e A p p s !
A p p


S t o r e s
S t r e a m e d


S e r v i c e s
C l o u d


S e r v i c e s
D e e p a n a ly s i s


D a t a i s s h a r e d / t r a d e d !
I t s a l l a b o u t p a t t e r n s & relationships
between groups, peoples, preferences,
likes, do’s and don’ts what those in the
same classification might choose/want
D e e p a n a ly s i s


D a t a i s s h a r e d / t r a d e d !
I t s a l l a b o u t p a t t e r n s & relationships
between groups, peoples, preferences,
likes, do’s and don’ts what those in the
same classification might choose/want
T R U S T


A V a r i a b l e
A n a l o g u
e

n o
t

D i g i t a l
Reliance on the integrity, strength, ability, surety, etc., of a person or thing
E a r n e d


F o r m = B l i n d


L e a r n e d
c o n s i s t e n c
y

t i m e
T r u s t =
H u m a n


T y p e = M a c h i n e


N e t wo r k
A TWO WAY STREET?


T r u s t i s o f t e n a s y m m e t r i c
“ T h e o l d m o d e l o f t r u s t b a s e d o n
a c c u m u l a t e d e x p e r i e n c e s a n d t h e
o p i n i o n o f o t h e r s ”


“ I t w a s s l o w t o b u i l d ; c o u l d b e
l o s t i n a s e c o n d ; a n d t o o k
f o r e v e r t o r e p a i r ”
W H O D O W E T R U S T


H i g h l y v a r i a b l e a c r o s s c o u n t r i e s
W H O D O W E T R U S T


H i g h l y v a r i a b l e a c r o s s c o u n t r i e s
PARADOX


MOST TRUST


FB + TWITTER +++
T R U S T


C o n c a t e n a t e d
Reliance on the integrity, strength, ability, surety, etc., o
f

humans and things
Human . Huma
n

Human . Machin
e

Human . Net . Huma
n

Human . Net . Machin
e

Human . Net . Machine. Huma
n

Human . Net . Machine. Net . Huma
n

Machine . Net . Machine. Net . Machin
e

Machine . Net . Machine. Machin
e

Machine . Net . Machin
e

Machine . Machine
Trust
Numbers in The Loop
Actuality
Perceived
T R U S T


C o n c a t e n a t e d
Reliance on the integrity, strength, ability, surety, etc., o
f

humans and things
Human . Huma
n

Human . Machin
e

Human . Net . Huma
n

Human . Net . Machin
e

Human . Net . Machine. Huma
n

Human . Net . Machine. Net . Huma
n

Machine . Net . Machine. Net . Machin
e

Machine . Net . Machine. Machin
e

Machine . Net . Machin
e

Machine . Machine
Trust
Numbers in The Loop
HUMANS ARE
PRIMARY FAILURE
MECHANISM
WE ARE OUR OWN


PRIME PROTECTORS


WE OWN THE FAILS
Actuality
Perceived
D ata P r o t e c t i o n


F o d d e r f o r f o o l s o r a n e e d ?
“A perfect work avoidance
m e c h a n i s m a n d c o m f o r t
blanket for the paranoid”
“So far, legal efforts have
proven ineffective & much of
t h e l e g i s l a t i o n i g n o re d o r
unread“
“Reality: we have little or no
clue where to look or how to
find our information - and we
have freely given away vast
amounts because of the ROI
for us personally“
A prequel of what is to


come next to set the


technology and


social scene of


surprises!
Data Protection


M o s t l y I n e f f e c t i v e
Every attempt to limit, control, guard
and protect data and information at a
personal, corporate, institutional and
government has failed.
The big companies ‘salute’ it, the small
companies are either ignorant or lax,
whilst start ups and Joe public ignore it
or are completely unaware/ignorant.
Cyber criminals love it as there are many
opportunities in the space created - they
feed off the confusion using these laws to
extract the data they need.
Data Protection


M o s t l y I n e f f e c t i v e
Every attempt to limit, control, guard
and protect data and information at a
personal, corporate, institutional and
government has failed.
The big companies ‘salute’ it, the small
companies are either ignorant or lax,
whilst start ups and Joe public ignore it
or are completely unaware/ignorant.
Cyber criminals love it as there are many
opportunities in the space created - they
feed off the confusion using these laws to
extract the data they need.
UNWORKABLE


INNOVATION KILLING


BUSINESS LIMITING
NO SOLUTION INSIGHT


THE FUTURE IS ABOUT
SHARING & NETWORKING
ÿþ( 
OBSERVED BY THE BIG
ÿþ( 
ORGANISATIONS BUT OFTEN
ÿþ( 
IGNORED OR NEGLECTED


BY EMPLOYEES
n e t w o r k e d L i v i n g


T h e r e a r e t w o b o u n d a r y s t a t e s
1 ) I s o l a t e d - h e r m i t l i v i n g / s e c l u s i o n


I n f o r m a t i o n a n d D a t a = > T i g h t l y C o n t r o l l e d


P r i v a c y a n d S e c r e c y = > C l o s e l y G u a r d e d


F r e e d o m t o c o n s o r t = > S o c i a l l y C o n t a i n e d


2 ) C o n n e c t e d - o p e n r e l a t i o n s h i p s


I n f o r m a t i o n a n d D a t a = > I n f l u e n c e & P e r s o n a l A d v a n t a g e


P r i v a c y a n d S e c r e c y = > A t a l o w b a r - b i g o n l i n e


F r e e d o m t o c o n s o r t = > H i g h c o n n e c t i v i t y o n & o f f l i n e
“ T r y i n g t o k e e p I n f o r m a t i o n & D a t a a s e c r e t i s n o w l i k e


l i k e t r y i n g t o n a i l a j e l l y t o a t r e e ”
S o c i a l


E x t r e m e
P a r a n o i d


T e c h n o p h o b e
i s a d v a n t a g e d


y s f u n c t i o n a l


i s c o n n e c t e d


e l u s i o n a l
D
I n t h e e x t r e m e :


- m a y b e l i v i n g a l m o s t o f f g r i d


- p r o b a b l y h a s v e r y l i m i t e d s k i l l s


- c o u l d b e d i f f i c u l t t o e m p l o y


- l i k e l y t o h a v e v e r y f e w f r i e n d s


- m a y n o t h a v e a f a m i l y


S t i l l h a s a l o t o f h i d d e n / c o n t r o l l e d d a t a :


- R e c o r d e d B i r t h + M e d i c a l R e c o r d


- S o c i a l S e c u r i t y + E m p l o y m e n t R e c o r d


- D r i v i n g L i c e n c e + Ve h i c l e R e g i s t r a t i o n


- Ve h i c l e R e g i s t r a t i o n + P u r c h a s e


- B a n k + I n s u r a n c e C r e d i t C a r d


- R e g u l a r P u r c h a s e s R e c o r d


- + + + + + +
M O S T AT R I S K


B l i s s f u l l y U n a w a r e
I n t h e e x t r e m e : - n o f i r e w a l l


- n o m a l w a r e p r o t e c t i o n


- p r o n e t o b e t r u s t i n g


- o u t e d O S & a p p s
N E T W O R K E R


Te c h n o p h i l e G a m e r
G a m e r M u l t i - P e r s o n a s


M a n y S o c i a l G r o u p s


M u l t i p l e M a c h i n e s


M a n y D e v i c e s


H i g h l y M o b i l e
O n - L i n e > 1 0 h / d a y


H o m e , Wo r k , o n


T h e M o v e i n c a r


o n f o o t
A l m o s t e v e r y t h i n g


o n l i n e , & a t s o m e


r i s k - B U T s e e s i t
a s a l l b e n e f i c i a l
D A T A
I t ’s S t i l l M y
D A T A
I t ’s S t i l l M y
YEP


BUT IT’S ALSO


YOUR CALL !
YOU have to choose
how you want to live
X% on, or o
ff
, grid!
M I N D S E T


D e c i d e v e r y e a r l y
Let m
e

see…
Hmm
What is reall
y

importan
t

to me ?
Family
Friends
$$$$$
O f a l l t h e c y b e r r i s k s w e h a v e
t o w o r r y a b o u t - i t i s p r o b a b l y
t h e l o s s o f …


r e p u t a t i o n


… o f t e n f o u n d t o b e t h e m o s t
d a m a g i n g & d e v a s t a t i n g f o r
I n d i v i d u a l s & o r g a n i s a t i o n s !
Upsid
e

Downside
A X I O M A T I C S t a t e s


Not wid ely considered but obvi ous
“ Yo u a re a t y o u r s a f e s t w h e n y o u r d a t a i s d i s p e r s e d a n d


distributed and you don’t know where it is”
“And y o u are at yo ur weakest and most risk when
your da ta is con cen tr a ted in o ne location and you
k n o w w h e re”
“Don’t worry about the banks and institutions:worry
a b o u t w h a t yo u h a ve d o n e : yo u a re b y f a r t h e


weakest link and the biggest risk”
C l o u d A c c o u n t S


Don’t get one, disperse/parse da ta over >3
A n d i f y o u a re P a r a n o i d : P a r s e a l l d o c u m e n t s b y t h e p a g e ,
paragraph, sentence, line, word, or letter, and similarly
e n c r y p t , b l o c k c h a i n + + +
Physically


Dispersed


F a c i l i t i e s


by Region


Te c h n o l o g y


& S u p p l i e r


Diversity a


Must!
R I S K F r e e ?


F u n d a m e n t a l l y i m p o s s i b l e
T h e r e i s a l w a y s a r i s k


- I t w i l l c o m e f r o m a d i r e c t i o n y o u a r e n o t l o o k i n g


- T h e f a i l m e c h a n i s m w i l l b e t h e m o s t u n e x p e c t e d


- T h e t i m i n g w i l l b e r e a l l y i n c o n v e n i e n t


- Y o u w i l l a l m o s t c e r t a i n l y s u f f e r d a m a g e


- M a k e s u r e y o u p l a n f o r t h e w o r s t c a s e


- I f y o u a r e u n s u r e ‘ s e e k h e l p ’
R E M E M B E R


F u n d a m e n t a l l y , t h i s i s


a b o u t s u s t a i n a b i l i t y !
I t i s h i g h l y u n l i k e l y t h a t w e c a n
r e v e r s e a l l t h e d a m a g e w e h a v e
i n f l i c t e d o n t h e p l a n e t - m o r e
l i k e l y , w e m i g h t a t t e n u a t e t h e
p r o c e s s & re c o v e r t o s o m e n e w
s t a b i l i t y p o i n t !


To d o t h i s i m p l i e s c h a n g e s
f o r a l l h u m a n s t h r o u g h I 4 . 0 ,
a n d a l l t h e t h i n g s w e m i g h t


m a n u f a c t u r e a n d u s e . O u r
e n g i n e e r i n g s u c c e s s o r f a i l
w i l l d e p e n d , a n d h i n g e , o n
o u r d a t a s y s t e m s !
T h i s i s f a r m o r e a
p o l i t i c a l , e c o n o m i c,
a n d s o c i a l p r o b l e m
t h a n t e c h n o l o g y &
e n g i n e e r i n g !
T h a n k Y o u
www.petercochrane.com


“Things that Think want to Lin
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an
d

Things that Link want to Think”

Its My Data Not Yours!

  • 1.
    D A TA Professor Peter Cochrane OB E www.petercochrane.com I t ’s M y N o t Y o u r s !
  • 2.
    A S TATE O F M I N D F r o m s l o w a n d d i s c o n n e c t e d To f a s t , d y n a m i c , c o n n e c t e d S a f e h a n d s C o n s t r a i n e d C a r e e r f o c u s P r o c e s s d r i v e n S l o w t o c h a n g e L o n g t e r m s t a b i l i t y M e a s u r e d r i s k t a k e r s C o n t i n u a l A d a p t a t i o n I n n o v a t i o n d r i v e n L o n g t e r m b u i l d F a s t t o c h a n g e P r o j e c t f o c u s D a t a a n d I n f o r m a t i o n A f f o r d P o w e r a n d C o n t r o l I n f l u e n c e and C o o p e r a t i o n Young minds Aged minds
  • 3.
    A S TATE O F P L A Y P r i v a t e c o n s t r a i n e d s o c i e t i e s b e c a m e e x u b e r a n t e c o n o m i e s Y o u o w n y o u r d a t a i s v e r y l i m i t e d a n d g u a r d e d , a n d o f n o g r e a t v a l u e t o o t h e r s . H o w e v e r , y o u r p r o d u c t insights go mostly unknown t o o t h e r s a n d t h a t a f f o r d s y o u p o w e r , c o n t r o l , & a d v a n t a g e w i t h i n y o u r c o m m e r c i a l e n v i r o n m e n t Y o u r p e r s o n a l d a t a i s l a r g e l y a v a i l a b l e a n d f r e e , t r a d e d b y y o u f o r s o c i a l & e c o n o m i c a d v a n t a g e v i a c o m m e r c i a l m e t r i c s u s e d b y c o r p o r a t e s . Yo u s h a r e c o m p a n y / p r o d u c t i n s i g h t s w i t h a l l c o l l e a g u e s w i t h i n y o u r t e a m & c o m p a n y Young minds Aged minds
  • 4.
    A S TATE O F P R O G R E S S Yo u r d a t a m u t a t e s i n t o 1 0 0 s o f m e t r i c s t o f u r t h e r d e f i n e y o u a n d y o u r g r o u p i n g s Yo u r M a n y A c t i o n s Yo u r D a t a T h e i r D a t a
  • 5.
    A S TATE O F P R O G R E S S Yo u r d a t a m u t a t e s i n t o 1 0 0 s o f m e t r i c s t o f u r t h e r d e f i n e y o u a n d y o u r g r o u p i n g s Yo u r M a n y A c t i o n s Yo u r D a t a T h e i r D a t a T h e i r F a c t s A b o u t Yo u & Yo u r s D a t a a n a l y s i s u s e d t o t a i l o r s e a r c h , s e r v i c e s , s a l e s , i n f o t a r g e t i n g + +
  • 6.
    H i st o r y A n d t h e f u t u r e H o w d i d w e g e t h e r e a n d w h a t a r e t h e n e x t s t e p s & t h e w i d e r i m p l i c a t i o n s o n a m a c r o a n d m i c r o s c a l e
  • 7.
    I o T Ap l a n e t o f 5 0 - 5 0 0 B n C o n n e c t e d T h i n g s C O N N E C T e d P L A N E T E v e r y o n e & E v e r y t h i n g 2 4 x 7 Global Internet Population ~ 6Bn People ~12Bn Global Devices ~1Bn D e g r e e s O f F r e e d o m ~ 3 ~ 4 ~ 7 ~ 2
  • 8.
    T E LE P H O N E N E T S t a t i c / C l a s s i c T r e e B r a n c h D e g r e e s O f F r e e d o m U s e r C o n n e c t i o n D u r a t i o n C o n t e n t S e r v i c e s Mathematically designed & probabalistic customer modelling TelecomTraf fi c Wire > 99% Phone > 95% Fax ~ 3% Telex ~ 2%
  • 9.
    Telephone + Mobile Dy n a m i c H y b r i d T r e e B r a n c h D e g r e e s O f F r e e d o m U s e r C o n n e c t i o n D u r a t i o n C o n t e n t S E R V I C E S L o c a t i o n D e v i c e / O S Mathematically template design - ‘vague’ customer modelling Net Traf fi c WiFi ~ 5% Wire ~ 70% Mobile ~ 25%
  • 10.
    I n te r n e t L a y e r e d C o n n e c t i o n s Poor design - probabalistic modelling abandoned! D e g r e e s O f F r e e d o m U s e r C o n n e c t i o n D u r a t i o n C o n t e n t S E R V I C E S L o c a t i o n D e v i c e / O S I n t e r n e t A p p l i c a t i o n s O n l i n e W o r k S o c i a l N e t s e C o m m e r c e C o n f e r e n c i n g M u s i c & V i d e o P a y m e n t s B a n k i n g A I + C l o u d s + + + + + Net Traf fi c WiFi > 50% Wire > 45% Mobile < 5%
  • 11.
    E X EM P L A R S o c i a l C o n n e c t i o n M a p This is Not Topological It is a people & interest group connectivity dynamic mapping R a b b i t H o l e s o f C o r d i a l i t y I n t e r e s t s B e l i e f
  • 12.
    I o T OM G ! ! D e g r e e s O f F r e e d o m E v e r y t h i n g i s n o w D y n a m i c s e l f g o v e r n i n g & c a n c o n n e c t A stochastic problem way beyond human/computing ability - we are guessing!
  • 13.
    D e si g n e d I n t e n d e d C h a n c e A u t o n o m o u s C o n n e c t s a n s t h e I n t e r n e t ! E X E M P L A R I o T S p o n t a n e o u s S u b - N e t s The emergent behaviours of The I o T w i l l s e e n e w f o r m s o f network(ing) never before witnessed in nature or in the lab - and we are entering uncharted territory!
  • 14.
    h o wd i d w e g e t h e r e ? This is not a rhetorical question ! It is important to frame h u m a n a n d i n d u s t r i a l progression in order to understand the mechanisms at work… …our industrial progression is no accident it is a causal o u t c o m e o f n e e d a n d demand! It is what we had to do to survive…
  • 15.
    Our future asa species is going to be fundamentally secured on new materials, sciences, tech, engineering, p r o c e s s e s , a u t o m a t i o n , r o b o t i c s , i n t e l l i g e n c e s , thinking things (SMARTS)… …we must stop the destruction of natural resources to live in symbiosis with nature or she will fight back and we will lose! BIO-TECH nano-TECH Lower energ y Lower wast e Less friction New material s New industrie s New processe s New capabilities Hot Spot for 21C AI Robotics I4.0: Kernel
  • 16.
    BIO-TECH nano-TECH AI Robotics An Eco-Systemof fixed and mobile, wired and wireless things… IoT Envelope IoT orchestrating the life cycle of all materials; the production, supply, support, through to reuse, repurpose, recycling…all at high efficiency I4.0: Kernel
  • 17.
    BIO-TECH nano-TECH AI Robotics An Eco-Systemof fixed and mobile, wired and wireless things… IoT Envelope IoT orchestrating the life cycle of all materials; the production, supply, support, through to reuse, repurpose, recycling…all at high efficiency The IoT will be the most impactive on telecoms in the first instance followed by sensors, sensor nets and ‘smart materials’ ++ I4.0: Kernel
  • 18.
    Forward looking radar andcar-to-car comms Rearward looking radar and car-to-car comms 3,4,5G, WiFi Network Connection The aggregated information stored de fi nes who you are; what you do, where you travel, why, how you drive, and much about your attitudes and behaviours plus family, friends & colleagues Self contained data collection analysis and storage - in a uniques Small Data Domain Example 1 The IoT on Wheels Every tagged component keeps a record of everything from manufacture to install, repair, replacement, reuse, recovery and materials recycling
  • 19.
  • 20.
    SEGUE When all ourdevices, appliances and office equipment is a part of the IoT, our user information makes us all members of the design team for the first time ! The net result is a continual process of product refinement tuned to our precise needs and habits rather than the guesses, preconceptions and biases of the design team!
  • 21.
    SEGUE Drinks machines andfood dispensers migrate to health advisors and body monitors!
  • 22.
    SEGUE Design Team Who &what is missing? All customers & users of this and previous products + Additive Manufacture + AI and the notion that design is now a continuum
  • 23.
    A R EM I N D E R Why do we need all this? “Realising sustainable societies through far less material and energy waste; reduced pollution; higher efficiency industries, energy management, and new materials, services and modes of living” Unsustainable Global Energy Demand Typical UK Daily Demand Cycle Min-Max Ratio can be reduced by continual u s e r f e e d b a c k / n e a r re a l - t i m e c o n t ro l o f home, & all appliances + car charging+++
  • 24.
    S E GU A : A L L M Y D A T A ! A L i f e t i m e C o n t i n u u m o f P r o d u c t i o n A p o s i t i v e p r e g n a n c y t e s t s t a r t s t h e b u i l d D o c u m e n t i n g a l l y o u r l i f e i s n o w u n d e r w a y a n d m o s t l y o n t h e g r i d E s t a t e d i s p e r s e m e n t a f t e r d e a t h i s c l o s u r e
  • 25.
    H o wM u c h ? A L i f e t i m e s D a t a ! A n a v e r a g e h u m a n o f a n a v e r a g e l i f e s p a n c r e a t e s a n a v e r a g e ~ 2 x 1 0 1 5 B y t e s = 2 P e t a B y t e s I n s t i t u t i o n s , m a c h i n e s & c o m p a n i e s c r e a t e a f u r t h e r r a f t o f d a t a ~ 3 x 1 0 1 5 B y t e s = 2 P e t a B y t e s
  • 26.
    H o wM u c h ? A L i f e t i m e s D a t a ! A n a v e r a g e h u m a n o f a n a v e r a g e l i f e s p a n c r e a t e s a n a v e r a g e ~ 2 x 1 0 1 5 B y t e s = 2 P e t a B y t e s I n s t i t u t i o n s , m a c h i n e s & c o m p a n i e s c r e a t e a f u r t h e r r a f t o f d a t a ~ 3 x 1 0 1 5 B y t e s = 2 P e t a B y t e s G r o w i n g f a s t a n d i n a n a c c e l e r a t i n g n u m b e r o f d i f f e r e n t f o r m s , a n d u s e r p o p u l a t i o n !
  • 27.
    What Have WeDone? W e o u t s o u r c e d T r u s t ! P l a n e t o f t h e A p p s ! A p p S t o r e s S t r e a m e d S e r v i c e s C l o u d S e r v i c e s
  • 28.
    D e ep a n a ly s i s D a t a i s s h a r e d / t r a d e d ! I t s a l l a b o u t p a t t e r n s & relationships between groups, peoples, preferences, likes, do’s and don’ts what those in the same classification might choose/want
  • 29.
    D e ep a n a ly s i s D a t a i s s h a r e d / t r a d e d ! I t s a l l a b o u t p a t t e r n s & relationships between groups, peoples, preferences, likes, do’s and don’ts what those in the same classification might choose/want
  • 30.
    T R US T A V a r i a b l e A n a l o g u e n o t D i g i t a l Reliance on the integrity, strength, ability, surety, etc., of a person or thing E a r n e d F o r m = B l i n d L e a r n e d c o n s i s t e n c y t i m e T r u s t = H u m a n T y p e = M a c h i n e N e t wo r k
  • 31.
    A TWO WAYSTREET? T r u s t i s o f t e n a s y m m e t r i c “ T h e o l d m o d e l o f t r u s t b a s e d o n a c c u m u l a t e d e x p e r i e n c e s a n d t h e o p i n i o n o f o t h e r s ” “ I t w a s s l o w t o b u i l d ; c o u l d b e l o s t i n a s e c o n d ; a n d t o o k f o r e v e r t o r e p a i r ”
  • 32.
    W H OD O W E T R U S T H i g h l y v a r i a b l e a c r o s s c o u n t r i e s
  • 33.
    W H OD O W E T R U S T H i g h l y v a r i a b l e a c r o s s c o u n t r i e s PARADOX MOST TRUST FB + TWITTER +++
  • 34.
    T R US T C o n c a t e n a t e d Reliance on the integrity, strength, ability, surety, etc., o f humans and things Human . Huma n Human . Machin e Human . Net . Huma n Human . Net . Machin e Human . Net . Machine. Huma n Human . Net . Machine. Net . Huma n Machine . Net . Machine. Net . Machin e Machine . Net . Machine. Machin e Machine . Net . Machin e Machine . Machine Trust Numbers in The Loop Actuality Perceived
  • 35.
    T R US T C o n c a t e n a t e d Reliance on the integrity, strength, ability, surety, etc., o f humans and things Human . Huma n Human . Machin e Human . Net . Huma n Human . Net . Machin e Human . Net . Machine. Huma n Human . Net . Machine. Net . Huma n Machine . Net . Machine. Net . Machin e Machine . Net . Machine. Machin e Machine . Net . Machin e Machine . Machine Trust Numbers in The Loop HUMANS ARE PRIMARY FAILURE MECHANISM WE ARE OUR OWN PRIME PROTECTORS WE OWN THE FAILS Actuality Perceived
  • 36.
    D ata Pr o t e c t i o n F o d d e r f o r f o o l s o r a n e e d ? “A perfect work avoidance m e c h a n i s m a n d c o m f o r t blanket for the paranoid” “So far, legal efforts have proven ineffective & much of t h e l e g i s l a t i o n i g n o re d o r unread“ “Reality: we have little or no clue where to look or how to find our information - and we have freely given away vast amounts because of the ROI for us personally“ A prequel of what is to come next to set the technology and social scene of surprises!
  • 37.
    Data Protection M os t l y I n e f f e c t i v e Every attempt to limit, control, guard and protect data and information at a personal, corporate, institutional and government has failed. The big companies ‘salute’ it, the small companies are either ignorant or lax, whilst start ups and Joe public ignore it or are completely unaware/ignorant. Cyber criminals love it as there are many opportunities in the space created - they feed off the confusion using these laws to extract the data they need.
  • 38.
    Data Protection M os t l y I n e f f e c t i v e Every attempt to limit, control, guard and protect data and information at a personal, corporate, institutional and government has failed. The big companies ‘salute’ it, the small companies are either ignorant or lax, whilst start ups and Joe public ignore it or are completely unaware/ignorant. Cyber criminals love it as there are many opportunities in the space created - they feed off the confusion using these laws to extract the data they need. UNWORKABLE INNOVATION KILLING BUSINESS LIMITING NO SOLUTION INSIGHT THE FUTURE IS ABOUT SHARING & NETWORKING ÿþ( OBSERVED BY THE BIG ÿþ( ORGANISATIONS BUT OFTEN ÿþ( IGNORED OR NEGLECTED BY EMPLOYEES
  • 39.
    n e tw o r k e d L i v i n g T h e r e a r e t w o b o u n d a r y s t a t e s 1 ) I s o l a t e d - h e r m i t l i v i n g / s e c l u s i o n I n f o r m a t i o n a n d D a t a = > T i g h t l y C o n t r o l l e d P r i v a c y a n d S e c r e c y = > C l o s e l y G u a r d e d F r e e d o m t o c o n s o r t = > S o c i a l l y C o n t a i n e d 2 ) C o n n e c t e d - o p e n r e l a t i o n s h i p s I n f o r m a t i o n a n d D a t a = > I n f l u e n c e & P e r s o n a l A d v a n t a g e P r i v a c y a n d S e c r e c y = > A t a l o w b a r - b i g o n l i n e F r e e d o m t o c o n s o r t = > H i g h c o n n e c t i v i t y o n & o f f l i n e “ T r y i n g t o k e e p I n f o r m a t i o n & D a t a a s e c r e t i s n o w l i k e l i k e t r y i n g t o n a i l a j e l l y t o a t r e e ” S o c i a l E x t r e m e
  • 40.
    P a ra n o i d T e c h n o p h o b e i s a d v a n t a g e d y s f u n c t i o n a l i s c o n n e c t e d e l u s i o n a l D I n t h e e x t r e m e : - m a y b e l i v i n g a l m o s t o f f g r i d - p r o b a b l y h a s v e r y l i m i t e d s k i l l s - c o u l d b e d i f f i c u l t t o e m p l o y - l i k e l y t o h a v e v e r y f e w f r i e n d s - m a y n o t h a v e a f a m i l y S t i l l h a s a l o t o f h i d d e n / c o n t r o l l e d d a t a : - R e c o r d e d B i r t h + M e d i c a l R e c o r d - S o c i a l S e c u r i t y + E m p l o y m e n t R e c o r d - D r i v i n g L i c e n c e + Ve h i c l e R e g i s t r a t i o n - Ve h i c l e R e g i s t r a t i o n + P u r c h a s e - B a n k + I n s u r a n c e C r e d i t C a r d - R e g u l a r P u r c h a s e s R e c o r d - + + + + + +
  • 41.
    M O ST AT R I S K B l i s s f u l l y U n a w a r e I n t h e e x t r e m e : - n o f i r e w a l l - n o m a l w a r e p r o t e c t i o n - p r o n e t o b e t r u s t i n g - o u t e d O S & a p p s
  • 42.
    N E TW O R K E R Te c h n o p h i l e G a m e r G a m e r M u l t i - P e r s o n a s M a n y S o c i a l G r o u p s M u l t i p l e M a c h i n e s M a n y D e v i c e s H i g h l y M o b i l e O n - L i n e > 1 0 h / d a y H o m e , Wo r k , o n T h e M o v e i n c a r o n f o o t A l m o s t e v e r y t h i n g o n l i n e , & a t s o m e r i s k - B U T s e e s i t a s a l l b e n e f i c i a l
  • 43.
    D A TA I t ’s S t i l l M y
  • 44.
    D A TA I t ’s S t i l l M y YEP BUT IT’S ALSO YOUR CALL ! YOU have to choose how you want to live X% on, or o ff , grid!
  • 45.
    M I ND S E T D e c i d e v e r y e a r l y Let m e see… Hmm What is reall y importan t to me ? Family Friends $$$$$ O f a l l t h e c y b e r r i s k s w e h a v e t o w o r r y a b o u t - i t i s p r o b a b l y t h e l o s s o f … r e p u t a t i o n … o f t e n f o u n d t o b e t h e m o s t d a m a g i n g & d e v a s t a t i n g f o r I n d i v i d u a l s & o r g a n i s a t i o n s ! Upsid e Downside
  • 46.
    A X IO M A T I C S t a t e s Not wid ely considered but obvi ous “ Yo u a re a t y o u r s a f e s t w h e n y o u r d a t a i s d i s p e r s e d a n d distributed and you don’t know where it is” “And y o u are at yo ur weakest and most risk when your da ta is con cen tr a ted in o ne location and you k n o w w h e re” “Don’t worry about the banks and institutions:worry a b o u t w h a t yo u h a ve d o n e : yo u a re b y f a r t h e weakest link and the biggest risk”
  • 47.
    C l ou d A c c o u n t S Don’t get one, disperse/parse da ta over >3 A n d i f y o u a re P a r a n o i d : P a r s e a l l d o c u m e n t s b y t h e p a g e , paragraph, sentence, line, word, or letter, and similarly e n c r y p t , b l o c k c h a i n + + + Physically Dispersed F a c i l i t i e s by Region Te c h n o l o g y & S u p p l i e r Diversity a Must!
  • 48.
    R I SK F r e e ? F u n d a m e n t a l l y i m p o s s i b l e T h e r e i s a l w a y s a r i s k - I t w i l l c o m e f r o m a d i r e c t i o n y o u a r e n o t l o o k i n g - T h e f a i l m e c h a n i s m w i l l b e t h e m o s t u n e x p e c t e d - T h e t i m i n g w i l l b e r e a l l y i n c o n v e n i e n t - Y o u w i l l a l m o s t c e r t a i n l y s u f f e r d a m a g e - M a k e s u r e y o u p l a n f o r t h e w o r s t c a s e - I f y o u a r e u n s u r e ‘ s e e k h e l p ’
  • 49.
    R E ME M B E R F u n d a m e n t a l l y , t h i s i s a b o u t s u s t a i n a b i l i t y ! I t i s h i g h l y u n l i k e l y t h a t w e c a n r e v e r s e a l l t h e d a m a g e w e h a v e i n f l i c t e d o n t h e p l a n e t - m o r e l i k e l y , w e m i g h t a t t e n u a t e t h e p r o c e s s & re c o v e r t o s o m e n e w s t a b i l i t y p o i n t ! To d o t h i s i m p l i e s c h a n g e s f o r a l l h u m a n s t h r o u g h I 4 . 0 , a n d a l l t h e t h i n g s w e m i g h t m a n u f a c t u r e a n d u s e . O u r e n g i n e e r i n g s u c c e s s o r f a i l w i l l d e p e n d , a n d h i n g e , o n o u r d a t a s y s t e m s ! T h i s i s f a r m o r e a p o l i t i c a l , e c o n o m i c, a n d s o c i a l p r o b l e m t h a n t e c h n o l o g y & e n g i n e e r i n g !
  • 50.
    T h an k Y o u www.petercochrane.com “Things that Think want to Lin k an d Things that Link want to Think”