Mac114 week 1 lecture intro to module

Mac114 week 1 lecture intro to module

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  MAC114 - Introductionto social media
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  Contact details Rob Jewitt robert.jewitt@sunderland.ac.uk 0191515 3431 @rob_jewitt MC205
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  https://www.facebook.com/mac114socialmedia/
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  Upon completion ofthis module, students will have demonstrated: Skills S1. An ability to create and maintain a productive and professional online presence. S2. An ability to engage with a broad range of social media platforms and resources that require digital aptitude. Knowledge K3. An understanding of the ways in which social media interacts with and influences modern communications practice. K4. An understanding of the strengths, weaknesses and impacts of social media in commercial environments. LEARNING OUTCOMES
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  Lectures 24 hours* Seminars/workshops 24 hours Self-directed study 144 hours *12 hours of timetable weekly lectures, plus a series of group feedback/tutorial sessions constituting the remaining 12 hours. Where possible guest speakers may also be timetabled (subject to availability), as well as practical sessions in the Media Hub LEARNING HOURS
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  Lectures 24 hours* Seminars/workshops 24 hours Self-directed study 144 hours Lecture: Monday 9am Workshops: Thursday 12-2pm Tutorial: Thursday 4-5pm LEARNING HOURS
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  Lectures: a debatepiece Workshops: practice-based (blog) Guest speakers and the Media Hub TEACHING AND LEARNING APPROACHES
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  The way youshould make use of self-directed study time will include the following: • working through the reading list and learning support materials (VLE) • completing practical tasks set by tutors • reading a wide range of online sources, including blogs TEACHING AND LEARNING APPROACHES
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  The way youshould make use of self-directed study time will include the following: • working through the reading list and learning support materials (VLE) • completing practical tasks set by tutors • reading a wide range of online sources, including blogs TEACHING AND LEARNING APPROACHES
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  You said: wantadditional time allocated to professional guidance on blog creation We did: added an extra practical blog workshop into the running order and added an extra tutorial/feedback session each week
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  The module runsfor 12 weeks. Regular attendance is essential. It is a condition that must be met to ensure successful completion of the module. If you fail to attend classes without good cause you may be deselected from the module. Missing a class could also cause problems because ALL elements of assessment have to be submitted – and passed – for you to gain the 20 credits from this module. TIMETABLE
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  Each week workshopswill begin with students giving short presentations about examples of social media use that is of interest to them that they wish to share with the class. A running order for these presentations will be allocated in the week 1 workshop. This can include a demonstration of an interesting app, a YouTube clip, a new social media platform, a campaign – an example of how a story has broken via social media, etc FORMAT
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  Week 1 Lecture –Module overview and assessments Workshop – Examining our current social media usage. What more could we be doing? Using case studies we will discuss an overview of social tools and technologies, as well as their various contexts of use. Week 2 Lecture – Using Facebook and Twitter: best practice and advice for improved engagement. Workshop – My web shadow: who does the web think we are? This session will include an audit of our online presence and visibility. Week 3 Lecture – Why blog in 2017? Workshop – The basics of content building. How to setup a Wordpress blog. Good topics for successful blogs RUNNING ORDER
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  Week 4 Lecture –Mapping the social landscape #trends Workshop – Understanding your blogging platform: tags, RSS feeds, comments, etc Week 5 Lecture – Discovery: tips and tools for Search Engine Optimisation (SEO) Workshop – Writing for the web. Peer case studies Week 6 Lecture – Social media relations: the impact of UGC upon journalism Workshop – Analysis of social media use across PR, journalism and bloggers. Week 7 Lecture – The blog is dead? Long live the blog Workshop – Ways of using Facebook for cross-promotion of content. Establishing and managing a Facebook Page. RUNNING ORDER
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  Week 8 Lecture –Blogging for business and the business of blogging Workshop – Building the ‘brand of you’: getting noticed and the importance of LinkedIn Week 9 Lecture – Social video Workshop – Establishing a YouTube presence and measuring performance Week 10 Lecture – The cult of the amateur Workshop – Other key social media platforms (Google+, Tumblr, Pintrest, Instagram, SnapChat, etc) SPRING BREAK RUNNING ORDER
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  Week 11 Lecture –Social media monitoring and the ‘fear of missing out’ Workshop – Social dashboards. An introduction to monitoring and measurement Week 12 Lecture – Effective social media campaigns Workshop – Critical reflections and evaluation. Presentations and peer assessment RUNNING ORDER
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  ASSESSMENT The module isassessed by: 1a Individual web log 40% 1b Critical Evaluation 20% 2 Essay (1,500 words) 40% Milestones: Your blog must be live by Week 6: Thursday March 9th 2017 To pass this assessment you must make a minimum of ten posts before the assessment deadline of 5pm, Thursday May 11th 2017 (week 12). Your Critical Evaluation should be submitted by the VLE and handed in at library services in by 5pm on Thursday, May 18th, 2017 (week 13) Your Essay should be handed in to library services and submitted by the VLE by 5pm on Monday March 13th 2017 (week 7) A choice of essay titles will be given to you in week 2
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  ASSESSMENT Your written workmust be handed in to the Library desk in the Prospect Building and via the VLE. Work handed in late with no explanation will not be accepted and will fail. You will not be able to pass the module and gain your 20 credits unless you hand in ALL elements of each unit of assessment. If you have any doubts about what you should hand in discuss them with your module tutor well in advance of the deadline.
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  EXTENSIONS If you havingdifficulties completing work on time you can ask the module leader to grant you an extension of up to a maximum of 72hrs (including weekends, bank holidays etc). Any work handed in after that will be capped at 40%. Please note that the 72hr extension is not automatic and must be requested, and agreed in writing.