The London School of Economics highlights the importance and speed of robotic process automation (RPA) in the current market, emphasizing its immediate relevance rather than being a future prospect. Researchers Leslie Willcocks and María Lacity explore RPA's definitions and differences from traditional automation, noting that RPA allows users without programming skills to automate tasks while maintaining underlying computer systems. RPA is seen as a solution to free knowledge workers from repetitive tasks, enabling them to focus on higher-order thinking activities.