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SR4Proc Working with blogs on Pro-Act | PPTX
Working with blogs


WBI Social Reporting Apprenticeship
             Program
           October 2012
Intro/Definition

 “A blog (or web log) is a website where
  entries are commonly displayed in reverse
  chronological order. "Blog" can also be
  used as a verb, meaning to maintain or
  add content to a blog.”


                            Source: Wikipedia
Key functions it supports

 Sharing „news‟, stories and opinions

 Communicate quickly

 Document /share lessons learnt in
  projects and programmes

 Share results from meetings & events
Transparency International Blog
“Showing how you what people are doing to stop
corruption around the world”
Key features

 RSS and syndication

 Audience‟s engagement & interaction

 Combination of text, images, and links to
  other blogs, web pages, and other related
  media
How to blog

   Decide on type of content and what topics you
    want to post about
   Think about who you want to write for
   Assign time and responsibilities for creating
    quality content
   Create linkrolls (lists of your favorite links) and
    tagrolls (links of your most commonly used
    keywords).
   Make sure your blog is on local or thematic blog
    directories
   Use RSS feeds
   Create a readership

       Source: iMark - Web 2.0 and Social Media for
                                           Development
M&E

   Most common platforms (Blogger; Wordpress) have
    own analytics tools
       – Blogger can be easily integrated with Google
         Analytics


   Third party applications (ShareThis; AddThis) will
    allow to monitor when content is shared

   Comments as proxy for user engagement

   Feedburner to monitor feed circulation and email
    subscribers
Finding blogs

 Google blog search –
  http://blogsearch.google.com/

 Technorati - http://technorati.com/

 Blog aggregators
     – Global Voices -
       http://globalvoicesonline.org/
     – Afrigator - http://afrigator.com/
Hands on exercise

 Logon onto http://www.pro-act.org/

OR

 Set up a blog with one of the following
  services
     – http://blogger.com
     – http://wordpress.com

 Post a new item, with title, text, links and
  pictures
Blogging on Pro-Act

 Sign in on Pro-Act – http://pro-act.org/
      – Create a new account if you don‟t have
        one yet
Blogging on Pro-Act

 From the top navigation, click on „Share‟
  then “Blogs”
Blogging on Pro-Act

 Click on “Add”
Blogging on Pro-Act



 Add
    – Title
    – Text (also
      embedding
      images and
      videos)
    – Tags
Blogging on Pro-Act



 Define
    – Date
    – Privacy
    – Comments
Blogging on Pro-Act

 Decide if you want to save the post as
  draft, preview or publish it
Blogging on Pro-Act

 Your blog will appear on the “All Blog
  Posts” list and in the different network
  activity streams
Working with blogs


WBI Social Reporting Apprenticeship
             Program
           October 2012

SR4Proc Working with blogs on Pro-Act

  • 1.
    Working with blogs WBISocial Reporting Apprenticeship Program October 2012
  • 2.
    Intro/Definition “A blog(or web log) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.” Source: Wikipedia
  • 3.
    Key functions itsupports  Sharing „news‟, stories and opinions  Communicate quickly  Document /share lessons learnt in projects and programmes  Share results from meetings & events
  • 4.
    Transparency International Blog “Showinghow you what people are doing to stop corruption around the world”
  • 5.
    Key features  RSSand syndication  Audience‟s engagement & interaction  Combination of text, images, and links to other blogs, web pages, and other related media
  • 6.
    How to blog  Decide on type of content and what topics you want to post about  Think about who you want to write for  Assign time and responsibilities for creating quality content  Create linkrolls (lists of your favorite links) and tagrolls (links of your most commonly used keywords).  Make sure your blog is on local or thematic blog directories  Use RSS feeds  Create a readership Source: iMark - Web 2.0 and Social Media for Development
  • 7.
    M&E  Most common platforms (Blogger; Wordpress) have own analytics tools – Blogger can be easily integrated with Google Analytics  Third party applications (ShareThis; AddThis) will allow to monitor when content is shared  Comments as proxy for user engagement  Feedburner to monitor feed circulation and email subscribers
  • 8.
    Finding blogs  Googleblog search – http://blogsearch.google.com/  Technorati - http://technorati.com/  Blog aggregators – Global Voices - http://globalvoicesonline.org/ – Afrigator - http://afrigator.com/
  • 9.
    Hands on exercise Logon onto http://www.pro-act.org/ OR  Set up a blog with one of the following services – http://blogger.com – http://wordpress.com  Post a new item, with title, text, links and pictures
  • 10.
    Blogging on Pro-Act Sign in on Pro-Act – http://pro-act.org/ – Create a new account if you don‟t have one yet
  • 11.
    Blogging on Pro-Act From the top navigation, click on „Share‟ then “Blogs”
  • 12.
    Blogging on Pro-Act Click on “Add”
  • 13.
    Blogging on Pro-Act Add – Title – Text (also embedding images and videos) – Tags
  • 14.
    Blogging on Pro-Act Define – Date – Privacy – Comments
  • 15.
    Blogging on Pro-Act Decide if you want to save the post as draft, preview or publish it
  • 16.
    Blogging on Pro-Act Your blog will appear on the “All Blog Posts” list and in the different network activity streams
  • 17.
    Working with blogs WBISocial Reporting Apprenticeship Program October 2012

Editor's Notes

  • #4  To share your research ideas with others and gain feedback from a wider, online audience To attract people with similar thoughts and queries, people who can validate your ideas andalso challenge you by sharing varying opinions To enhance dissemination of news releases, general updates, publications To engage communities To publish stories for a variety of target audiences To get your name out there - even without publications or while preparing a publication