Uploaded byDora Chua
Why you should create a Behance account
The document outlines the benefits of creating a Behance account, an online platform for showcasing creative work and discovering job opportunities. It details how individuals can increase visibility, get inspiration, receive feedback, network, monetize their work, and find jobs. Organizations can utilize Behance as a showcase for creative talent and as a job portal to attract potential employees.
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Why you should create a Behance account
- 1. Why you shouldcreate a Behance account Dora Chua 12 Jan 2014
- 2. Contents • • • • About Behance (Overview,History) Why use Behance? (Individuals, Companies) Who uses Behance? Features of Behance
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- 5. About Behance Overview • Anonline platform to showcase & discover creative work • Also a place to find creative industry jobs! https://www.behance.net/
- 6. About Behance History • • • • Founded byScott Belsky, Matias Corea in 2006 Acquired by Adobe in Dec 2012 Has > 2.0m users Hosts > 3.0m projects
- 7. About Behance How popularis it? SOURCE: https://www.behance.net/about Information updated on Behance website as of 12 Jan 2014
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- 9. Why use Behance 6things it can do for individuals 1. Acts as a online repository for your creative works & increase your visibility 2. Lets you discover good creative work and get inspiration from others 3. Provides you a channel to get feedback from others on your work-in-progress or completed work 4. Acts as a networking portal to keep in touch or get to know others in the same profession / interests 5. Acts as a potential income source for you to sell your works 6. Lets you explore job and other opportunities
- 10. Why use Behance(Individuals) 1) Increase Your Visibility • Rather than keep your creative work in your own laptop where nobody sees it, why not keep them on Behance • Millions of people visit Behance everyday and someone looking for talent might come across your work and give you a chance for your next break!
- 11. Why use Behance(Individuals) 2) Get Inspiration • Spend just a few minutes a day to browse through the works uploaded at Behance • You are sure to get a lot of new ideas in your head after that http://www.creativebloq.com/graphic-design/20-awesome-graphicdesigners-follow-behance-1012941
- 12. Why use Behance(Individuals) 3) Feedback Channel • Behance has built-in social interaction features to allow your personal friends or nonfriends to give you real-time feedback on your works • Since many of those who visit Behance are experts in the field, their feedback will be exceptionally useful for you to improve your craft
- 13. Why use Behance(Individuals) 4) Network! • Keep in touch with people you already know and make friends through this platform too!
- 14. Why use Behance(Individuals) 5) Earn $$$! • Georgia charged £1 for personal or student use, and £10 and has since enjoyed >250 downloads http://www.creativebloq.com/behance/how-make-money-behance-11135226
- 15. Why use Behance(Individuals) 6) Get a job! • Many companies including top ones have job listings on Behance.
- 16. Why use Behance 2things it can do for organisations 1. Acts as a online showcase for your organisation’s creative talents 2. Acts as a job portal to attract talent to join the company
- 17. Why use Behance(Organizations) 1) Online Showcase • Many of the top arts universities and colleges like SCAD keep a Behance-powered online portfolio to showcase the best of the works by their students
- 18. Why use Behance(Organizations) 1) Online Showcase • Similarly, the top creative advertising agencies like Leo Burnett showoff the works they have created for clients here
- 19. Why use Behance(Organizations) 2) Job Portal • Companies like Adobe can find the talent they need at the place where the talent they want hangout
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- 21. Who uses Behance CreativeProfessionals Graphics Designers Web Designers Photographers 3D artists Industrial Designers
- 22. Who uses Behance GraphicsDesigners http://www.creativebloq.com/graphic-design/20-awesome-graphicdesigners-follow-behance-1012941
- 23. Who uses Behance WebDesigners http://www.creativebloq.com/web-design/20-web-designers-followbehance-10121113
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- 25. Who uses Behance 3DArtists http://www.creativebloq.com/3d/top-artists-follow-behance-11121367
- 26. Who uses Behance IndustrialDesigners http://www.creativebloq.com/design/20-industrial-designers-follow-behance1012886
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- 29. Features of Behance ActivityTab The Activity tab allows you to view the activities of the people you follow, new works they have added etc. Similar to the “Timeline” in Facebook.
- 30. Features of Behance DiscoverTab The Discover tab allows you to discover works of other people you may not know. You can discover in 5 ways: “Search and Explore”, “Creatives to Follow”, “Curated Galleries”, “Work for Sale” and “Project Shuffle”
- 31. Features of Behance DiscoverTab When using the Discover->Search and Explore feature, you can search by 3 criteria:z 1) The type of creative field, e.g. Architecture, Branding, Photography 2) Featured, e.g. Most appreciated, most views 3) Worldwide, e.g. by Singapore only etc
- 32. Features of Behance DiscoverTab The Discover->Creatives to follow feature makes recommendations on people you can follow. By default, you will be first shown a list accounts that are the friends of your friends. You can also search for other people to follow by field on the right
- 33. Features of Behance DiscoverTab Behance has curated (selected and organised) works that have common traits into structured galleries by category. For example, if you want to look for arts by students from the famous SCAD (Savannah College of Art and Design), you can find them in the “Schools” category.
- 34. Features of Behance DiscoverTab Behance creatives can sell their works here. The works are categorized for easy search.
- 35. Features of Behance DiscoverTab Project Shuffle tab will show you the work of a random creative. You can press the “Next Project” button on the top of the navigation bar to move to another random work.
- 36. Features of Behance MyPortfolio Tab • The My Portfolio tab links areas to 3 areas that you can customize for viewers of the site to see your work, your profile, your work experience. • It also contains a link to “Behance Statistics”, a page where you can track detailed statistics of how users are interacting with your profile / work.
- 37. Features of Behance MyPortfolio Tab In the “My work” tab, you can create new projects that consists of ‘works’. Works can be published or “In progress”.
- 38. Features of Behance MyPortfolio Tab The profile tab allows you to customize your photo, specify what are the creative fields you specialise in, include your website, shows your followers etc
- 39. Features of Behance MyPortfolio Tab There is also a tab for you to fill in your work experience, education, skills etc
- 40. Features of Behance MyPortfolio Tab The Statistics tab gives you details on the interactions / views of your work and your interactions with others as well
- 41. Features of Behance Me The“Me” link at top navigation bar allows you to: • configure your collections, • add new connections • configure your Social Media accounts to make announcements about your works once they are published • send /receive private messages to other Behance users • change your password etc
- 42. Features of Behance Me Asthe name implies, you can “collect” works that you like and put them into categories like this.
- 43. Features of Behance Me Myconnections tab will show your followers and those who follow you.
- 44. Features of Behance Me InLinked Accounts, you can tie your Behance account to your other Social Media accounts so that your followers on LinkedIn, G+ or Facebook will be notified automatically of your new uploads
- 45. Features of Behance Me In“Inbox”, you can send Direct Messages to other Behance users. The messages you sent to us can also be found here.
- 46. Features of Behance Me InAccount Settings, you can change your email, password, URL, privacy settings, delete your account and change apps linked to Behance
- 47. Features of Behance Prosite •While Behance.net is free to use, there is an optional paid service called “Prosite”. • Prosite allows you to build a customized portfolio that you can brand as your own or point a custom domain name to it. • Can either pull in your completed Behance projects or create new ones on the fly. • Prosite goes for $99/year. • Free as Adobe Creative Cloud member. • CC also allows upload directly to Behance from Photoshop, Illustrator, and Lightroom.
- 48. Links • • • • • • Video interview ofScott Belsky (link) Interview (link) Compare 500px,deviantart and Behance (link) Why you should be on Behance (link) Why did Adobe acquire Behance (link) Behance - a place where Apple poaches the best designers (link) • How Behance Brings Order to Crazy Creatives (link) • Web Designers are using Behance to increase Visibility (link)
- 49. Links • Compare Behanceand DeviantArt (link) • 35 Portfolio Design Websites That Showcase Your Work (link) • 13 Essential Job Boards for Creatives (link)