ASSIGNMENT
Submitted To:
Dr Saddam
Submitted By:
Umair Nadeem
Registration no:
SP18-BBA-014
Course:
Research Tools
Date of Submission:
22-05-2020
COMSATS UNIVERSITY ISLAMABAD
ATTOCK CAMPUS
Q1. On looking at the questionnaire, Jemma noticed some problems with
the way in which some questions had been coded.
a. What were these problems?
There are many problems with questions in which they were coded. The statements which
were given are very confusing and unclear. Also the options are very congested. There is no
option for Neutral answer it looks that either the statement is in positive side or negative side.
Furthermore, the Questions are not properly ordered. In Question No 3 there is no option for
the age of people who are 31 to 34.
b. How might these have been overcome at the survey design stage?
We can overcome these problems by using the clear statements. As the questionnaires
demands answer from there questions so we see Questions Mark is missing in Question No 1.
We can make a proper list of Options for Question to make our Question easy for
understanding of respondent. At last we should provide the Neutral options for respondent.
Q2. a. Which of the questions were likely to be most useful to Jemma for her research
project?
According to my prospective Question No 5,6 and 7 are more useful for Jemma because these
questions will cover their area of interest. Also one thing is missing which is about the
evaluation of importance of different media for finding the results about events. I think there
is no clear option for that.
c. How could Jemma have minimized the impact on her analysis of any coding
problems with these questions?
For Question No 5 and 6 multiple response method should have been used as respondent has
marked more than 1 option which shows that there is a possibility for more choices. For
Question No 7 an option of “None” should have added for the convince for the respondent.
This could have minimized the impact of any coding on analysis.
Q3. Which diagrams, tables and statistics would you recommend Jemma to use to
analyze those questions which were useful to her research project?
I would like to recommend Jemma to use Pie charts and Bar graphs for the representation of
different statements. For instance: Pie charts can be used for Question No 6 and 7 and Bar
graph can be used for representing options which includes Numbers like age of respondent.