The document provides an introduction to the General Data Protection Regulation (GDPR). It defines personal data and data privacy, explaining that the GDPR aims to strengthen data protection for individuals in the EU. It outlines key areas the GDPR covers such as consent, transparency, profiling, data transfers, and rights of individuals. It discusses penalties for non-compliance, which include fines of up to 20 million Euros or 4% of annual global turnover. The document provides an overview of the GDPR's requirements and changes organizations need to make to be compliant, such as conducting data audits and impact assessments, and establishing governance frameworks with accountability.